Senior Customer Marketing Manager

Responsibilities

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with other Customer Marketers
• Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.
• Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
• Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.
• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
• Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
• Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience working in an omnichannel (including field) marketing
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
• Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
• Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics.
• Some experience with direct to patient marketing, patient advocacy or patient support programs
• Marketing experience in relevant industries
• Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes

Benefits

• This position also qualifies for the benefits detailed at the link provided below.