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Roche

Customer Marketing Team Director, Patient

South San Francisco, CA (Hybrid)

$200K/yr – $372K/yrDirector/Executive8+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the patient marketing strategy and content development for Hemophilia, leading omnichannel campaigns and a team of patient marketers.

  • Focus on patients within Hemophilia
  • Own strategy through execution
  • Lead a marketing team

Job Description

Requirements

  • Bachelor's degree
  • 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing.
  • Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution.

Preferred

  • MBA or other related graduate level degree preferred
  • Progressive years of Marketing experience is preferred
  • People leadership experience is preferred.
  • Experience working in an omnichannel/digital marketing role
  • Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
  • Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
  • Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
  • Experience in or strong desire to gain launch experience
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Roche

4.2 Glassdoor

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).For more information, please visit https://careers.roche.comRead our community guidelines here: https://www.roche.com/some-guidelines.htm#Roche #Biotechnology #Pharmaceuticals #Diagnostics #Healthcare #PersonalisedHealthcare #GreatPlaceToWork #Innovation

Founded in 1988
Basel, Basel, CHE
103K employees (4,443 in marketing)
roche.com
85% recommend to a friend
89% CEO approval

Salaries

Posted range

$200K/yr – $372K/yr

Taken straight from the job posting.

See all Roche salaries

Marketing Team

Marketing Team Size
3,442 (3% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$7.8B
Last Raise
Post IPO Equity, 4 years ago

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
47.3%
Direct
36.5%
Referral
10.2%
Social
4.7%
Paid
1.2%

Headcount Trend

Current headcount: ~102.7K
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Customer Marketing Team Director, Patient

Roche · South San Francisco, CA · Hybrid