Senior CRM Specialist

Sycamore, IL (On-site)

$76K/yr – $103K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Summary

Own the end-to-end strategic customer journeys, CRM governance, and lead-generation programs across business units, with a focus on measurement, personalization, and cross-functional collaboration.

  • Lead journey design, data integrity, and ABM initiatives.
  • Drive reporting, optimization, and cross-functional alignment across marketing stacks.

Job Description

Responsibilities

  • Strategic Customer Journey Development:
  • Design, implement and measure strategic customer journeys that align with the objectives of different business units.
  • Collaborate with cross-functional teams such as web, social, PR and creative to ensure customer journeys are integrated and effective.
  • Lead ongoing reporting and optimization of all strategic journeys – monthly for business units and quarterly for executive team
  • CRM Database Management:
  • Oversee the CRM database, ensuring data accuracy, integrity, and legal compliance.
  • Implement best practices for data management and security.
  • Provide semi-annual list health assessment to executive leadership
  • Lead Generation Strategies:
  • Develop and execute lead generation strategies to attract and convert potential customers.

Requirements

  • Bachelor’s degree in marketing, business, or a related field.
  • Minimum of 5 years of proven experience in CRM management, customer journey mapping, and lead generation.
  • Data-driven mindset with experience measuring and optimizing programs to meet business goals
  • Strong understanding of data privacy laws and regulations.
  • Proficiency in Adobe marketing automation tools.
  • Excellent analytical, organizational, and communication skills.
  • Ability to work collaboratively with cross-functional teams.
  • Marketo platform certification

Benefits

  • Medical, Dental & Vision Insurance
  • Education Reimbursement
  • Wellness Programs
  • 401k with Company Match
  • Cash Balance Pension Plan
  • Vacation
  • Personal Days
  • Volunteer Time
  • Holidays
  • Parental Leave
IDEAL Industries logo

IDEAL Industries

3.8 Glassdoor

IDEAL Industries is a trusted family of businesses that develop modern electrification and power management solutions demanded by critical industries such as data centers, material handling, electrical, and more.Our three core businesses include Anderson Power®, Enatel®, and IDEAL ElectricalTM.Anderson Power – Anderson Power is a leading manufacturer of high-power density interconnects. Their best-in-class products are engineered for safety, quality, and ease of use. As electrification grows, Anderson Power provides power management solutions to data centers, material handling operations, ground support equipment, and more around the globe.Enatel – Through industrial battery units used around the world, Enatel provides high-performance charging solutions for electric equipment. Trusted by the material handling and aviation ground support equipment industries, Enatel’s technology is designed for power efficiency, security, and uptime.IDEAL Electrical – Best known for their wire connectors, IDEAL Electrical has become the go-to standard for electrical tools and supplies. The company’s global distribution and manufacturing hubs power the work of electricians around the world.Since 1916, we’ve been family-owned and focused on maintaining ideal relationships with our customers, our employees, and our communities. Our core values (integrity, accountability, kindness, respect, and sustainability) drive our focus on giving back to our local communities and fostering a better world for the next generation.In 2026, we placed 4th on the Global Top 100 Most Loved Workplace list – our 3rd consecutive distinction as a Most Loved Workplace®. IDEAL employees at every level are critical to our success, and we're committed to creating a workplace where employees are equipped to thrive personally and professionally.We’re proud of what we’ve accomplished over the last century, but we’re even more ambitious about the next 100 years. Together, we’re Building an IDEAL WorldTM.

Founded in 1916
Sycamore, Illinois, USA
810 employees (51 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$76K/yr – $103K/yr

Taken straight from the job posting.

The middle of this range ($89K) is 21% above the median base salary for CRM Specialist roles in the United States ($74K).

CRM Specialist median pay in the United States

$74K/yr

Most pay falls between $63K and $85K. Based on 25 salaries.

See all IDEAL Industries salaries

Traffic Signals

Monthly Visitors
15K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
43.3%
Direct
27.1%
Referral
7.2%
Social
5.7%
Paid
8.1%

Headcount Trend

Current headcount: ~810
IDEAL Industries logo

Senior CRM Specialist

IDEAL Industries · Sycamore, IL · On-site