Responsibilities

• Own daily operations of the CRM program, including but not limited to developing CRM marketing calendar, deployment and QA of all Email/SMS campaigns, and analysis and optimization of key business metrics within retention channels
• Oversee and report on key retention KPIs including: program revenue, repeat rate, repeat revenue, conversion, click-through-rate and revenue per send.
• Continuously optimize segmentation strategy to elevate the customer experience, and maintain optimal engagement
• Develop VIP messaging strategy to build and maintain brand loyalty, working cross-functionally with CX and Creative Teams
• Responsible for compilation and delivery of all promotional briefs, working with marketing and creative teams to ensure timely and thorough delivery of all requests.
• Compile, analyze and deliver weekly, monthly, quarterly, and yearly reports and insights to identify optimizations within the current CRM program
• Optimize sign-up units to maximize capture rate and customer acquisition
• Manage overall list health, engagement, and deliverability
• Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook

Requirements

• Bachelor’s Degree in Marketing/Communications or related field
• 4-6 years’ experience in CRM marketing (Email + SMS)
• Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation
• Experience working with Klaviyo and Attentive as well as third-party analytics tools, with a thorough understanding of CRM analytics and deliverability metrics.
• Strong attention to detail, self-motivation and ability to work collaboratively
• Exceptionally strong written, verbal and interpersonal communication
• Proven ability to multitask in a fast-paced environment
• Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week
• Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious

Preferred

• Experience manager loyalty programs preferred