Senior Creative Strategist - Performance Marketing at LIFESEASONS, INC. | Austin, TX | $120K/yr – $140K/yr

Senior Creative Strategist - Performance Marketing

Austin, TX (Remote)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive creative strategy and production for an e-commerce wellness brand with scalable ad output and data-driven optimization.

Own end-to-end creative production plan targeting 30 ads/month with scalable growth.
Must-have: 5+ years in creative strategy or performance marketing for e-commerce/health.
Standout: Data-informed optimization of campaigns to improve ROAS and cross-team collaboration.

Research: Stay current with industry trends, consumer behavior, and competitive landscape to inform campaign strategies and creative execution.
Creative Development: Collaborate with the creative team and outside creators to ideate and execute innovative campaigns across various digital platforms, ensuring alignment with brand guidelines and marketing objectives.
Production Process Management: Develop, implement, and enhance the LifeSeasons creative strategy and production process, targeting the production of 30 ads per month with a scalable plan to increase output to 90 ads per month.
Performance Optimization: collaborate with Director of Growth to Analyze campaign performance metrics and leverage insights to optimize creative strategies, improving overall return on ad spend (ROAS).
Collaboration: Partner with the marketing, creative, and content teams to create cohesive and impactful marketing strategies that resonate with target audiences.
A/B Testing: Design and implement A/B tests for ad creatives and landing pages, analyzing results to drive continuous improvement.

Experience: 5+ years in creative strategy, performance marketing, or a related field, preferably within e-commerce or health and wellness industries.
Creative Skills: Strong portfolio showcasing innovative campaign concepts and successful performance marketing initiatives.
Analytical Mindset: Proficient in data analysis and performance metrics, with experience using tools like Google Analytics, Facebook Ads Manager, and others.
Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
Team Player: Ability to collaborate effectively with diverse teams and stakeholders.