Responsibilities

• The Role: spearhead our paid social creative strategy and manage our end-to-end video production pipeline.
• You won’t just be managing creators, you will be the chief architect of our paid ad strategy.
• Bridge the gap between media buying data and creative execution: dissecting performance metrics (hook rate, hold rate, CPA), developing high-converting script concepts, sourcing talent, and getting hands-on video editing/Photoshopping to rapidly test variations.
• You are an AI-Empowered Strategist: Fluent in leveraging generative AI platforms (Claude, ChatGPT, Gemini, etc.) as creative force multipliers, using them to accelerate script ideation, structure data/analytics, and build hook variations, while maintaining the critical human touch and strategic judgment needed for authentic direct-response content.
• Every asset created is designed specifically to scale direct-response performance ads across Meta, TikTok, and YouTube.
• Strategy & Testing Frameworks: Architect monthly ad creative roadmaps, hook variation matrices, and positioning angles based on audience pain points and consumer psychology.
• Data-Driven Iteration: Partner directly with Growth Marketers/team members to analyze ad performance (CTR, Hook Rate, Hold Rate, CPA, ROAS) and turn metrics into actionable creative iterations.
• Competitor & Trend Analysis: Conduct teardowns of top-performing DTC and fintech/marketplace ads to identify thumb-stopping trends, angles, and formats.
• UGC Pipeline & Roster Operations: Sourcing & Casting: Source, negotiate with, and onboard creators via platforms (Billo, Insense, Trend, etc.) and agency partners based on demographic fit, hook delivery, and natural persuasiveness.
• Briefing & Direction: Write airtight creative briefs, scripts, visual directions, and hook variations that yield high-converting raw footage.

Requirements

• 5+ Years
• 5+ Years of Experience in direct-response video production, paid social creative strategy, or UGC ad production for scaling performance brands or high-growth marketing agencies. DTC agency experience is a plus.