Responsibilities

• Lead Creative Strategy : Own the creative strategy process for a portfolio of clients, aligning brand identity with performance goals across Meta, TikTok, YouTube, and other paid channels.
• Creative Concepting & Campaign Development : Develop compelling, insight-driven campaign ideas that resonate with target audiences and drive measurable results.
• Client-Facing Leadership : Serve as a strategic partner to clients: presenting concepts, communicating creative rationale, and helping them navigate the world of performance creative.
• Cross-Functional Collaboration : Partner closely with designers, editors, and paid media buyers to ensure alignment across strategy, execution, and performance outcomes.
• Performance Analysis & Iteration : Interpret performance data to evaluate creative effectiveness and guide optimizations and new rounds of testing.
• Creative Workshops : Lead collaborative ideation sessions with clients and our internal teams to unlock new ideas and deepen alignment.

Requirements

• 2-4 years of experience in a creative or strategy role within a digital marketing or advertising agency.
• 1+ years of experience working directly with paid media (Meta, TikTok, Snapchat, etc.), with a clear understanding of how creative impacts performance.
• Strong creative instincts with the ability to link storytelling and design to tangible business outcomes.
• Confident client communicator with the ability to distill insights and present creative ideas persuasively.

Preferred

• Experience working on e-commerce or DTC brands is a strong plus.
• Familiarity with creative tools (e.g., Figma, Adobe Creative Suite) is a plus, though this is not a design role.
• Portfolio or examples of past campaigns, especially those tied to performance metrics, are highly encouraged.

Benefits

• Full benefits: health, dental, vision, HSA/FSA, 401k, health and wellness stipend.