Responsibilities

• Two brand new concepts a day. Not variations. New ideas.
• Iteration on the same day. Fifteen to twenty new hooks a day across what's already running, plus five to ten new text hooks.
• Hook sets. Ten per concept, all with different openers, and your read on which four to test and why.
• Briefs an editor can execute cold, then reviewing the finished ad against what you actually asked for.
• The testing structure. What's isolated, what gets killed, what graduates.
• The weekly read. Hook rate, hold, CTR, conversion and the diagnosis when they disagree with each other.
• Landing page copy where the ad and the page need to be one conversation.

Requirements

• Real direct-response experience with real spend behind it. You can show us work that ran and tell us what it did.
• You know awareness levels and market sophistication and you actually use them, rather than quoting them in interviews.
• A strong, specific point of view on why particular ads work or fail. Not "the hook was good" which hook, which belief it shifted, which format carried it.
• The ability to look at fifty competitor ads and find the structural pattern nobody else has spotted.
• You mine customer language before you write a word. Reddit, reviews, comment sections, forums. You quote them, you don't paraphrase them.
• High volume and fast. You kill your own concepts without anybody asking you to.
• Fluent English with exceptional command of conversational American copy. If a line wouldn't be said out loud by a sixty-two-year-old in his own kitchen, it doesn't ship.

Preferred

• Supplements, health, or another deeply skeptical market.
• Working knowledge of Meta and TikTok ad mechanics.
• You use AI as part of how you work. We do, heavily. If you're not using it yet you'll be slower than the people you're competing with.
• And one open door. If you haven't worked in DTC but you've been studying it seriously pulling apart funnels, saving ad libraries, reading Schwartz tell us and show us. That's often the better hire.