Senior Creative - ideas and copy

Responsibilities

• To lead and deliver on brand and campaign ideas for our clients and new business prospects – primarily working together with our US-based ACD.
• Be a trusted advisor to senior clients, building strong relationships at exec level, and providing strategic and creative guidance.
• Work closely with strategy and consultancy teams to proactively bring forward ideas and opportunities for clients.
• Write the headlines, headline narrative, and headline executions for brands and campaigns.
• Work across a broad spectrum of briefs and clients, media and channels – brand to demand, AI to automotive, programmatic to reddit.
• Recommend media opportunities and channels as an intrinsic part of your ideas – where will ideas connect with audiences?
• Review creative, and inspire and motivate the wider team to think bigger and differently.
• Be an active contributor to the agency’s thought leadership, content, and marketing programs – offering ideas, opinion pieces, comment on frequent basis.
• Sell concepts and ideas internally, and also to clients in pitches, creative presentations, update meetings….whatever it takes to get ideas made.

Requirements

• Conceptual ability to turn complex and technical topics into compelling and captivating ideas
• Think bigger than one-off campaigns and ads – bringing ideas that drive business strategy
• Thorough understanding of b2b enterprise world – inc. brand, demand, media, go to market strategies
• Energy and enthusiasm for ideas and creativity - setting an example to others of the importance of curiosity and thinking differently
• Finger on the pulse of cultural, creative, and technology trends
• Use creative problem-solving to overcome challenges posed by client briefs and competing priorities i.e. always find a way
• A great communicator - engaging, articulate, passionate
• Supportive and flexible working style
• …with the writing ability of a poet to say the most with the least