Responsibilities

• AI-Powered Marketing Production: Build and run Bankrate’s marketing production pipeline — the tooling and workflows that turn a single concept into a library of on-brand, channel-native variants ready to test — freeing your team to spend their time on judgment calls instead of repetitive production.
• Rapid Testing → Revenue: Use that volume to test relentlessly across every channel, let data (not opinion) pick winners, and tie creative output directly to pipeline and revenue. Speed of learning is the point.
• Taste & the Creative Standard: Own what "great" looks like across paid, lifecycle, organic social, and brand — and hold that bar whether an asset was made by a person or a model. Your judgment is the quality gate on everything the pod and self-serve tools produce.
• Cross-Functional Partnership: Be the connective tissue between the Head of Design, Head of Performance Marketing, Director of Brand, and Product Marketing Lead.
• Team & Vendor Building: As the case for each hire comes together, build a small team with that same judgment and manage the freelancers or agencies that flex capacity in the meantime — all powered by the AI systems you stand up.

Requirements

• AI-native, human-led: You’re an expert with modern AI creative and copy tools — building repeatable workflows, not one-off prompts — and you have a point of view on where the tooling is headed.
• Strategic discernment & good judgment: Given ten versions of the same ad, you know immediately which one’s worth testing — and can explain why in terms your team can act on.
• Team builder: You’ve hired, coached, and gotten the best out of creative talent — and you know how to build a small, judgment-led team that does more because of the AI systems around it, not despite them.
• Art direction + copywriting range: Primary strength in either art direction or copywriting, with genuine working fluency in the other — you can direct or execute across both without needing someone else to translate.
• Revenue + brand fluency: You speak performance marketing — paid, lifecycle, organic, brand — and you’re comfortable pulling data, briefs, and campaign plans into one coherent creative direction that moves revenue while protecting the brand.
• Velocity mindset: You default to ship, test, and learn — trusting a few strong variants and real performance data to find the winner faster than solo second-guessing ever could.
• Strong communicator: You can walk stakeholders through creative rationale, take feedback without getting precious about it, and know when to push back on a brief versus when to execute it as given.

Preferred

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.