Responsibilities

• Come up with winning ad concepts — and turn the team's ideas into written scripts.
• Write the briefs behind every script: hook, structure, visual direction, copy.
• Run ongoing customer and market research to feed the concept pipeline.
• Hand off fully briefed concepts to our editors every week.
• Make sure what ships matches what you wrote — you can edit well enough to show them, not just tell them.
• Analyze ad performance weekly with KY — learn what makes our winners win, feed it back into new concepts.
• Sit in weekly strategy calls with both founders and shape where the brand's creative goes next.
• There's also a lot happening on the product side. We'll show you everything in onboarding — you&aposre investing your career in us, so we owe you full transparency on what you're investing in.

Requirements

• $5M+ in ad spend has run behind creative you wrote or strategized.
• You've been part of scaling a brand to $50K–$100K days — you know what creative volume and quality that takes.
• You've worked with at least one 8-figure eCommerce brand .
• Deep fluency in direct-response paid social — Meta above all.
• You can brief, direct, and QA video editors — and edit yourself when it's faster to show than to explain.
• Native-level English writing.
• Leadership mindset: you could replace us on the creative side of this business.
• Pushes back: you challenge every idea we bring — including this job post.
• Obsessed with the craft: you'd study winning ads even if nobody paid you.
• High standards, high speed: you know it will never be perfect — and you ship anyway.

Benefits

• Remote & flexible — 40h/week, you own your schedule.
• Real growth path: this seat becomes Head of Meta — our biggest channel — or the complete CMO .
• Equity at C-suite level. We want to exit for $100M — our goal is to create millionaires inside this business. That's not a perk, that's the plan.