Responsibilities

• Own creative intelligence
• Own creative analysis, reporting, and competitive intelligence to understand what's working and where we should test next.
• Build internal dashboards and creative analysis systems (using AI coding tools such as Claude Code, Cursor, or similar), or evaluate best-in-class SaaS solutions.
• Organize and quantify our creative coverage across different formats, angles, ICPs, and use cases to identify creative gaps and whitespace opportunities.
• Analyze our own ads and competitor creatives using tools such as Foreplay and other creative intelligence platforms to uncover winning patterns.
• Continuously benchmark competitors across creative volume, formats, messaging, hooks, and production quality.
• Use creative to unlock growth
• Partner closely with the Head of Growth to identify new ICP hypotheses, messaging opportunities, and use cases worth testing through paid creative.
• Develop creative hypotheses designed to unlock growth in both emerging and mature acquisition channels.
• Help determine which creative ideas deserve investment based on current business priorities and performance opportunities.

Requirements

• Highly organized - You’re type A in organization skills, without sacrificing creativity
• Good multitasker . You can context switch, no problem switching mindset between OpusClip versus Agent Opus
• Strong management skills over freelancers and other contractors . You draft clear instructions, address confusion early, and keep tight timelines on track
• You live and breathe ad creative strategy and social media . Your camera roll and bookmarks are overflowing creatives you want to draw inspiration from, and you’re on the cutting edge of social media and what video formats are on the rise.
• Hyper aware of the AI landscape (frontier labs, major application layer companies) and AI creative tool landscape . You know the selling points, the objections, and what the competitive landscape looks like. (Some nuance can be learned on the job, but you should come with a decent understanding of the market landscape)
• Creative is your expertise, but you still “know enough to be dangerous” about raw media buying :
• You understand the post-Andromeda world, + role of creative strategy vs media buying
• Understand modern (post-2024) creative testing methodologies
• Understand modern ad platform basics - best practice ad account structure, conversion goals, bidding strategies, etc
• Difference between top of funnel vs bottom of funnel creatives, and how their metrics appear differently

Preferred

• You create social media content for fun
• You have a solid 101-level understanding of complementary marketing strategies like influencer/creator marketing, UGC, YouTube, etc
• Current user of AI creative tools (OpusClip/Agent Opus, Higgsfield, Flora, Openart, Elevenlabs, etc)