Responsibilities

• Lead the creative direction and quality of a significant portfolio of clients, national campaigns, and multidisciplinary creative teams.
• Establish a clear creative point of view and ensure the work is distinctive, strategically grounded, beautifully crafted, and capable of moving people.
• Lead the development of major public health, health education, and behavior-change campaigns from initial strategy and concept through production, launch, and optimization.
• See the broader creative opportunity around a client, audience, health issue, or behavior while protecting the strength and simplicity of the central idea.
• Translate formative research, audience insight, behavioral science, health communications strategy, and cultural understanding into creative opportunities that connect with people and influence what they think, feel, and do.
• Help teams turn complex health information, scientific evidence, and public guidance into communications that feel clear, relevant, credible, and human.
• Lead and develop Associate Creative Directors, art directors, copywriters, designers, and other creative specialists.
• Build strong multidisciplinary creative teams and partnerships, creating the right conditions for people and ideas to do their best work.
• Guide teams through concept development, testing, refinement, presentation, production, launch, and campaign evolution while maintaining consistently high creative standards.
• Push teams beyond the expected and help turn strong individual ideas into fully realized creative platforms and connected bodies of work.

Requirements

• Must be able to obtain and maintain a Public Trust clearance.
• U.S. Citizenship required (required by the federal government for this position).
• 10+ years leading Creative Directors, Associate Creative Directors, and other senior creative talent.
• 8+ years of experience leading integrated campaigns across platforms such as video, digital, social, audio, experiential, print, out-of-home, web, and emerging platforms.

Preferred

• 10+ years of agency experience
• Public-sector or federal experience is welcome but not required. Candidates with outstanding experience from consumer brands, healthcare, technology, culture, and other sectors are strongly encouraged.
• Experience developing public health, healthcare, health education, social marketing, or behavior-change campaigns is highly valued.
• Familiarity with audience research, message testing, behavioral science, health literacy, accessibility, or inclusive communications is advantageous.