Responsibilities

• Own brand governance across paid media, lifecycle, direct mail, and owned digital properties
• Build and maintain the creative system including asset libraries, design standards, and channel-specific guidelines
• Lead performance creative strategy ensuring every asset is optimized for response within brand standards
• Drive direct mail creative development and ongoing A/B testing program
• Evaluate creative team structure and recommend resourcing changes as needs evolve
• Partner with the Director of Lifecycle Marketing on email and SMS creative standards
• Partner with the Senior Media Buyer on ad creative performance feedback loops
• Participate in weekly cross-functional performance review
• Complete a full brand audit across all channels. Every landing page, ad template, email template, direct mail piece, and social asset. Deliver a gap analysis that maps inconsistencies and prioritizes fixes.
• Deliver brand system v1: asset library, design standards document, channel-specific guidelines, and template library.

Requirements

• 8 to 12 years in performance marketing, lead gen, DTC, or high-volume digital
• Deep UX/UI and visual design fluency with a portfolio showing systems-level thinking, not just executions
• Proven experience building and enforcing design systems or brand standards across multiple channels simultaneously
• Demonstrated ability to balance brand integrity with response optimization including direct response creative

Preferred

• Direct mail creative experience in a high-volume environment, particularly in financial services or lending
• Experience working with enterprise CRM platforms and marketing automation tools at a systems level
• Background managing or evaluating creative teams and making build vs outsource recommendations
• Familiarity with conversion rate optimization tools and landing page testing programs

Benefits

• Full benefits package including health, dental, vision, PTO, and 401(k).