Responsibilities

• Lead the in-market expression of BlackLine's visual identity, applying and evolving brand standards set by Brand Strategy across campaigns, web, social, video, and events with consistency, distinctiveness, and craft.
• Lead creative direction on flagship campaigns (e.g., the Agentic Financial Operations launch), including hero deliverables, supporting collateral, and cross-channel adaptation.
• Establish creative standards, briefs, review processes, toolsets, and approval workflows that govern how creative work moves through the marketing organization.
• Champion design thinking as a working method, bringing structured creative problem-solving to how the team approaches concepting, not just execution.
• Partner with Brand Strategy to ensure creative execution stays true to brand standards and evolves them thoughtfully, and partner with Product Marketing to translate technical product stories into accessible, visually compelling creative.
• Partner with VP, Demand Generation to ensure creative supports performance objectives and campaign optimization.
• Partner with VP, Brand to research, identify, and adopt SaaS products and applications for the Design and Video tech stack that enables best in class execution by the team (emphasis on AI-enabled tools).
• Partner with regional marketing leaders to ensure creative scales appropriately across geographies and audiences.
• Represent the creative function at MLT planning sessions, strategic reviews, staff performance & compensation reviews, and executive presentations.
• Partner with Content and Campaigns to ensure creative direction supports awareness objectives and translates complex product narratives for a broad, upper-funnel audience.

Requirements

• 10+ years progressive experience in creative leadership roles within enterprise software, agency, or comparable environments.
• Demonstrated experience leading creative direction on cross-portfolio, multi-channel campaigns.
• Proven ability to operate at executive level, partnering with C-suite and peer marketing functions to align creative with business strategy.
• Track record of building and leading creative teams, including hiring, mentoring, and retaining senior talent.
• Strong craft foundation in design and visual communication; ability to lead by example as well as by direction.
• Experience working with creative agencies, freelance specialists, and external production partners as part of an integrated operation.
• A strong, digital-first portfolio demonstrating range across web design, motion graphics, and visual storytelling, including clear evidence of translating complex or technical concepts into simple, compelling creative.

Preferred

• Background spanning both agency and in-house environments.
• Experience leading creative for B2B SaaS or enterprise technology brands.
• Specialized background in theatrical or live event production, or demonstrated experience leading creative for large-scale corporate events at peer level with event production professionals.
• Track record introducing emerging tools and practices (e.g., AI-augmented creative workflows) into established creative organizations.
• Experience representing the brand externally at customer events and industry conferences.

Benefits

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
• BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
• BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.