TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Senior Copywriter is a creative storyteller and brand voice leader responsible for concepting and crafting breakthrough ideas that elevate the brand. This role focuses on big ideas, emotional storytelling, and brand-building campaigns, bringing a distinct and consistent voice to life across every touchpoint. This person shapes narratives and pushes creative boundaries.

Creative Concepting & Storytelling

• Lead the development of big campaign ideas rooted in brand truth and consumer insight
• Craft compelling, original storytelling that builds emotional connection and brand affinity
• Transform complex messaging into resonant copy that makes brand and product benefits feel intuitive, memorable, and connected
• Translate briefs into strong conceptual territories, not just copy outputs
• Push for bold, distinctive creative that stands out in the market

Brand Voice Ownership

• Own and evolve the brand voice, ensuring it is clear, consistent, and differentiated
• Act as a steward of tone across all creative outputs and campaigns
• Define how the brand shows up across channels—not just what it says

Campaign Leadership

• Lead copy direction across integrated campaigns—from concept through execution
• Ensure consistency of narrative across all channels (digital, retail, product, etc.)
• Partner with Art Directors and Designers to create cohesive, idea-driven work

Cross-Functional Creative Collaboration

• Collaborate closely with Creative, Brand, and Marketing teams to elevate ideas
• Contribute to brainstorming sessions and creative reviews as a key voice
• Help connect the dots across teams to ensure one cohesive brand story
• Able to clearly present, sell, and advocate for ideas with cross-functional teams and stakeholders.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Microsoft Office Suite (Excel, PowerPoint, Word) and SharePoint
• Jira and Confluence
• AI tools and platforms including Claude, Microsoft Copilot, and ChatGPT
• Strong overall technical aptitude with the ability to learn new systems and technologies quickly
• Exceptional creative storytelling and conceptual thinking
• Strong brand voice development and execution
• Ability to generate big ideas and campaign platforms
• High-level copywriting craft and editing skills
• Strong collaboration and communication skills
• Open to and experienced with leveraging AI tools for ideation, efficiency, and tactical execution.
• Experience developing brand campaigns and awareness work
• Ability to think beyond deliverables into ideas
• Adaptability across tones, formats, and audiences
• Confidence presenting and defending creative work

EDUCATION AND EXPERIENCE

• 5–8+ years of copywriting experience, preferably in-house or at a creative agency
• A portfolio that demonstrates:
  • Campaign-driven thinking
  • Brand storytelling
  • Conceptual work (not just executional assets)
• Experience in apparel, golf, athleisure, or lifestyle brands strongly preferred
• Proven ability to contribute to brand awareness campaigns and storytelling initiatives

77,100.00 - 96,350.00 - 115,600.00 USD Annual

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.
TravisMathew is an Equal Employment Opportunity