Responsibilities

• Analyze high-performing organic social content and paid ads to understand what is working and why.
• Turn winning content concepts into multiple strong variations for different clients, offers, brands, and platforms.
• Write short-form video scripts for Instagram Reels, TikTok, YouTube Shorts, Facebook, and paid ads.
• Write paid ad copy for Meta, TikTok, YouTube, and other digital ad platforms.
• Write hooks, captions, headlines, LinkedIn posts, X posts, content angles, and campaign concepts.
• Use AI tools to speed up ideation, scripting, rewriting, and variation creation while still maintaining quality, taste, and originality.
• Review client content, industry trends, competitor content, and social media examples to find new creative opportunities.
• Proactively look through Slack channels, client notes, performance updates, and team conversations to identify where creative support is needed.
• Work with internal team members to develop content ideas that are realistic to execute.
• Communicate creative concepts clearly to clients when needed.

Requirements

• Strong copywriting ability across scripts, ads, hooks, captions, and social media posts.
• Strong understanding of what makes content perform organically.
• Strong understanding of paid ad creative, especially hooks, angles, offers, and direct response copy.
• Ability to analyze a winning piece of content and create 10 strong variations from it.
• Experience writing for LinkedIn and/or X in a sharp, conversational, thought-leadership style.
• Comfortable using AI tools to create faster and better output.
• Strong taste in social media content.
• Ability to think strategically, not just write words.
• A self-starter who does not need to be micromanaged.
• Strong communication skills with internal teams and clients.

Preferred

• Experience in automotive, dealerships, media, advertising, or agency work.
• Experience writing Meta ad copy or TikTok ad scripts.
• Experience with short-form video content.
• Experience ghostwriting LinkedIn or X posts.
• Experience analyzing content performance data.
• Experience working with creative teams, videographers, editors, or account managers.
• Experience creating content systems, swipe files, templates, or creative frameworks.