Senior Copywriter

Responsibilities

• Creative Concepting: Develop original campaign ideas, brand concepts, and creative platforms that can live across multiple channels and touchpoints.
• Copywriting: Write sharp, distinctive, and beautifully crafted copy across brand, digital, CRM, social, experiential, and activation work.
• Brand Voice: Understand and protect distinct brand voices, finding fresh ways to express each brand while maintaining consistency and authenticity.
• Brand Activations & Experiences: Concept creative activations, partnerships, events, and experiences that give audiences new ways to engage with the brands.
• Campaign Evolution: Adapt and evolve existing global and campaign ideas for the North American market, ensuring the writing feels natural, relevant, and true to the original creative idea.
• Creative Partnership: Collaborate closely with Art Directors and Creative Directors to develop ideas as a team from initial concept through execution.
• Cross-Functional Collaboration: Partner with strategy, production, account, CRM, social, and other disciplines to create work that connects across the wider customer experience.
• Presenting Ideas: Clearly articulate creative thinking and confidently present concepts, copy, and campaign ideas to internal teams and client stakeholders.

Requirements

• Experience in a Copywriter role within a creative, advertising, or integrated agency environment.
• A strong portfolio demonstrating conceptual campaign thinking, excellent writing, and integrated creative work.
• Experience across brand campaigns, experiential, activations, digital, CRM, and/or social.
• Automotive experience is highly valued, with luxury or premium brand experience also a strong plus.
• The ability to write across different tones and formats while maintaining a clear and distinctive brand voice.
• Comfortable managing multiple briefs and working in a fast-paced, collaborative creative environment.
• We are open to strong Copywriters who are ready to take the next step into a Senior Copywriter role.
• A degree of some sort will help us understand your background and point of view.

Preferred

• Be a Big-Idea Thinker: Able to find the central creative idea behind a brief and develop concepts that can stretch across channels.
• Be a Strong Writer: Bring a distinctive voice and an instinct for memorable headlines, brand language, storytelling, and longer-form copy.
• Love Brands: Be fascinated by what makes brands distinctive and excited by the challenge of building and evolving a brand voice.
• Be Comfortable Flexing: Equally happy developing a larger conceptual campaign or getting into the details of day-to-day copy needs.
• Be Highly Collaborative: Love partnering with Art Directors, Designers, Creative Directors, and multidisciplinary teams to make the work stronger.
• Bring Energy: Be curious, enthusiastic, and genuinely excited to immerse yourself in the brands and the automotive category.