The North Face: Senior Copywriter, Global Concepts and Initiatives

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives.  Develop and execute copywriting strategies to create meaningful connections with consumers
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.
• Establish shared principles to bring more story, clarity and connective power to the TNF voice across regions, partnering with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural context.
• Drive exploration on emerging technologies, including leveraging AI tools to strengthen the global copywriting offense. Oversee editing strategies and engineering AI prompts that meet brand standards
• Ensure Brand Voice is clear and consistent across channels and touchpoints
• Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers
• Develop brand voice guidelines that ensure consistency across platforms

Requirements

• 5+ years of copywriting experience with agencies or brand teams, ideally supporting regional or global brands.
• A portfolio that shows how you turn big ideas into stories across multiple channels.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Working knowledge of AI tools and building prompts.

Preferred

• Experience collaborating in shared Figma files with cross-functional teams.
• Familiarity in social trends and crafting social-first storytelling.
• Experience with international brands and multiple languages.
• A passion for the outdoors.

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com   and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.