Senior Copywriter - Social

Responsibilities

• Come up with ideas. All. Day. Long.
• Write social-first concepts and copy that earn attention in the feed, from captions and scripts to hooks, series formats, and community voice
• Get hands-on making content: shooting, editing, and producing short-form video, stills, and other social-native assets, from quick-turn reactive posts to polished campaign pieces
• Participate in content ideation for marketing campaigns, leveraging an understanding of audiences, channel strategies, and social trends
• Work directly with an Art Director partner and collaborate fiercely with every other discipline in the shop
• Brainstorm with insight and empathy to solve problems in awesome, sometimes hilarious, compelling ways
• Spot and act on culture in real time, curating the videos, stories, and memes that are about to become part of the conversation in a big way
• Maintain awareness of the Recently Possible and look for opportunities to innovate and bring big brand ideas to life in new ways

Requirements

• 5-7+ years of copywriting experience, preferably across different agency backgrounds
• Portfolio demonstrating social-first copy and concepting, plus content you’ve personally created or produced
• Hands-on content creation skills (shooting, editing, motion, or similar) and comfort with mobile-first production tools
• Deep understanding of all major social platforms (Instagram, TikTok, X, YouTube, etc.) as well as smaller and emerging ones, including what makes content perform on each
• A passion for digital culture and inventing solutions to tomorrow’s challenges today
• Exceptional writing and presentation abilities
• The ability to work collaboratively with colleagues across disciplines
• Familiarity with AP style
• Must be 21+ and comfortable working on and around alcohol brands and events.

Preferred

• Experience in liquor and spirits, beer, wine, or adjacent alcohol categories preferred, including familiarity with the regulatory and platform guidelines that come with responsible alcohol marketing.