Copywriter (contract)

Responsibilities

• Concept and write TV, CTV, digital video, radio and digital audio scripts, with a particular emphasis on humor, character, dialogue and storytelling.
• Develop big campaign ideas, comedic premises and recurring creative devices that can extend across multiple lottery campaigns and products.
• Write concise, memorable :90, :60, :30, :15 and short-form scripts, with a strong understanding of pacing, setup/payoff and how ideas translate to production.
• Bring the state's lottery’s playful and whimsical brand personality to life while balancing entertainment with product and education messaging.
• Translate scripts and campaign concepts across social, digital, OOH, POS and other supporting channels.
• Partner closely with Art Directors, Creative Directors, producers and strategy teams from concept development through production.
• Participate in script reviews, casting discussions, pre-production and production as needed, helping preserve the comedic idea through execution.
• Rapidly develop multiple creative territories and script options in response to briefs and client feedback.
• Ensure all creative complies with state lottery brand standards, product messaging, responsible-play requirements and applicable legal copy.
• Develop creative and engaging copy for various marketing channels, including websites, blogs, social media, email campaigns, print materials, and advertisements

Requirements

• Bachelor's degree in English, Journalism, Communications, or a related field preferred
• Minimum of four years of experience and proven experience as a Copywriter, Content Writer, or similar role
• Exceptional writing, editing, and proofreading skills with a keen eye for detail
• Strong understanding of marketing principles and the ability to tailor content to different target audiences
• Proficient in SEO principles and best practices
• Familiarity with content management systems (CMS) and basic knowledge of HTML
• Excellent time management and organizational skills, with the ability to meet deadlines
• Creative mindset with the ability to think outside the box and generate innovative content ideas
• Strong communication and collaboration skills, with the ability to work effectively in a team environment
• All applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.