Copywriter Specialist

Responsibilities

• Own and evolve Bluemercury’s copy style guide; ensuring every touch-point reflects our luxury-yet-approachable tone and business objectives.
• Partner with Creative, Marketing, Merchandising, and Executive teams to concept 360° campaigns—from big-idea platforms through tactical roll-outs—and present work with ECD to SLT for alignment and approval.
• Translate consumer insights and performance data into compelling storytelling angles that accelerate conversion and loyalty.
• Oversee ideation, writing, and editing for email, site/PDP, SEO, social, paid media, video, in-store, print, PR, and packaging.
• Lead copy and partner with proprietary marketing for all proprietary-brand launches (claims, naming, education) and high-stakes vendor activations.
• Balance storytelling with performance goals; leverage cross functional channel owners information, SEO data, and analytics to refine messaging.
• Manage, coach, and develop the Junior Copywriter.
• Build a freelance bench and forecast head-count needs as the business scales.
• Scope and assign projects, estimate copy hours, and maintain quality control within an agile, fast-paced calendar.
• Foster a collaborative culture that encourages creativity, accountability, and continuous learning.