Senior Copywriter, Integrated Campaigns Creative

Atlanta, GA (Hybrid)

$143K/yr – $217K/yrSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

You will lead and grow a multidisciplinary creative team, translating product and audience priorities into integrated campaigns across channels, while shaping narrative, concept, and brand storytelling.

  • Oversee writing, concepting, and visual craft in line with product marketing and marketing priorities
  • Drive high-impact concepts across demand generation, digital, social, content, and events with a strong visual point of view

Job Description

Responsibilities

  • Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
  • Partner closely with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
  • Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
  • Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
  • Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
  • Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
  • Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
  • Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
  • Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
  • Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

Requirements

  • BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
  • 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B, technology, government, or public sector experience is a plus.
  • 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
  • A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
  • Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
  • A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.
  • Experience translating complex technology, product capabilities, and business priorities into clear, credible creative for government, public sector, or similarly complex audiences is a plus.
  • Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment.
  • Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process.
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San Francisco, California, USA
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Salaries

Posted range

$143K/yr – $217K/yr

Taken straight from the job posting.

The middle of this range ($180K) is 88% above the median base salary for Senior Copywriter roles in the United States ($96K).

Senior Copywriter median pay in the United States

$96K/yr

Most pay falls between $88K and $103K. Based on 207 salaries.

See all Salesforce salaries
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Senior Copywriter, Integrated Campaigns Creative

Salesforce · Atlanta, GA · Hybrid