Senior Copy Strategist

Responsibilities

• Partner with Copy Director, VP of Creative & DM Strategy, and other team members to develop breakthrough creative for core consumer base and expanded market penetration.
• Ability to successfully execute creative requests from marketing, strategy (B2C) and business development, (B2B) departments.
• Innovate the messaging strategy for acquisition and retention campaigns that reach millions of homeowners annually.
• Develop creative approaches that improve response rates, outperform existing controls, and deliver measurable marketing impact.
• Translate marketing strategy and objectives into direct response creatives that generate strong response rates.
• Partner with marketing and analytics teams to translate audience insights, testing strategies, and campaign performance data into messaging frameworks that drive conversion and customer engagement.
• Review and distill creative briefs into relevant information and appropriate actions for a high volume of business projects
• Work closely with internal teams within marketing, as well as cross-functional departments within the HomeServe business to execute projects under tight deadlines
• Proof and edit own work and the work of others as needed to ensure error-free copy optimization
• Strategize, conceptualize and write direct mail, from individual components to full packages, for the HomeServe portfolio of home protection and repair plans.

Requirements

• Bachelor's degree or equivalent experience
• Minimum of 5-10 years of direct response copywriting experience
• Business-oriented mindset prioritizing business needs over personal preferences
• A strong command of direct response methods, tactics and strategies
• Proven track record of success in direct mail
• Experience proofing work and ensuring output meet specifications
• Collegial and collaborative personality that works well with people at all organizational levels
• Efficient project management skills
• Experience in subscription and membership marketing is a core requirement

Preferred

• Energetic and upbeat, with high emotional intelligence to form the most positive working relationships
• Ability to work collaboratively with design team to conceptualize, present and execute winning direct mail campaigns
• Superior organizational skills and ability to successfully manage workload of multiple, concurrent projects within tight deadlines while preserving the highest quality of work
• A strong student of the cultural and media landscape, with an avid interest in the latest technologies and trends and how they intersect with the HomeServe business.