Responsibilities

• Support Manager of Growth Marketing with overall strategy, execution, and reporting of all marketing and advertising campaigns.
• Define lifecycle frameworks and messaging strategies for single-game buyers, membership plan holders, lapsed fans and other target engagement audiences.
• Conceptualize, plan, execute, and optimize audience targeting, segmentation, journey mapping, and creative/media to maximize demand generation.
• Customize communication at scale for target segments and user behaviors through dynamic content and personalized elements, specifically through owned digital channels.
• Determine cadence, segmentation, and channel mix by fan type and campaign
• Measure, analyze, and present key channel findings in partnership with Business Strategy & Analytics to inform short and long-term business efforts.
• Collaborate across all departments (Brand, Content, Ticketing, Corporate Partnerships, Foundation, BSA, etc.) to understand and execute against organizational objectives.
• Design, test and deploy campaign touchpoints across owned digital marketing channels (emails, SMS messages, website and app modules, etc.).
• Draft clear, concise, and compelling copy across owned channels; develop creative briefs and/or asset requests for design team
• Own development of commercial fan journey touchpoints across Blackhawks.com and the team’s mobile app - including campaign and ticketing landing pages, lead-generation forms, and interactive fan modules built for data capture and marketable contact growth.

Requirements

• 3-4 years of growth marketing experience, specifically developing and executing email marketing campaigns; SMS and web/app experience preferred
• Excellent attention to detail and organizational skills with experience managing multiple channel calendars
• Experience planning and executing campaigns that involve segmentation, automation, and personalization strategies
• Ability to prioritize, manage, and complete multiple projects with simultaneous deadlines
• Ability to leverage a technical mindset with a creative and analytical approach to problem solving
• Positive attitude and strong work ethic with a “team-first” mentality
• Passion for sports marketing and deep understanding of fan engagement trends
• Ability to adapt to occasional variations in schedule including working nights, weekends, and holidays as business needs dictate based on the event calendar.
• Must demonstrate our organizational values of integrity, curiosity, empathy, collaboration, and originality

Benefits

• Competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance)
• employee assistance program (EAP)
• comprehensive PTO package, social events, volunteer opportunities, and learning and development
• Employer-paid breakfast, lunch, parking, on-site gym and training classes, employee ticket program, and more.