Responsibilities

• Define and execute a consolidated content strategy that connects business priorities to organic discovery, buyer engagement, conversion, and pipeline growth.
• Translate inputs from Product Marketing, Demand Generation, Brand, International, and Digital teams into prioritized content roadmaps tied to measurable outcomes.
• Own the master content calendar across key marketing functions, ensuring visibility, coordination, reuse, and alignment across campaigns, channels, regions, and launch priorities.
• Build and operate the content supply chain across intake, prioritization, workflow, approvals, publishing readiness, governance, optimization, and measurement.
• Establish repeatable content frameworks, briefs, playbooks, templates, SEO and Generative Engine Optimization checklists, quality standards, and reporting routines to improve speed, consistency, quality, and scale.
• Develop AI-assisted, and eventually agentic, publishing workflows with human oversight to improve efficiency, scalability, quality control, and performance.
• Build a Generative Engine Optimization-forward content performance model, using analytics to improve discoverability, identify gaps, prioritize optimizations, and recommend where to create, refresh, consolidate, retire, or repurpose content.

Requirements

• Daily, advanced use of AI tools and platforms, including experience using AI to improve content performance, build custom agents or automations, streamline workflows, and strengthen quality control.
• Experience designing content systems for AI Overviews, large language model discovery, Generative Engine Optimization, and zero-click environments.
• Strong familiarity with content-led conversion rate optimization, including intent mapping, journey design, user experience and content interplay, and conversion optimization.
• Experience building global content governance, intake models, publishing workflows, and operating standards that balance scale with flexibility.
• Experience working across multiple sites, site migrations, global teams, and multiple time zones.
• Experience within complex business-to-business enterprise software markets.
• Strong cross-functional partnership skills, with the ability to work across Product Marketing, Demand Generation, Brand, International, and Digital teams without owning or mandating core messaging.

Preferred

• Experience connecting content strategy directly to qualified traffic, journey progression, lead quality, pipeline contribution, and business growth.
• Experience improving visibility, impression share, and citations across traditional search, AI Overviews, large language models, and Generative Engine Optimization surfaces.

Benefits

• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.