Senior Content Strategist

Responsibilities

• Build the Content Engine end-to-end
• Drive end-to-end content strategy across a B2B/C audience (agents and landlords): develop a prosumer and consumer-first integrated content and distribution plan to drive flywheel momentum across our two core audiences.
• Stand up repeatable production systems: build a production engine, not a content calendar. Set up advanced AI and agentic workflows, employ contractors, and repurpose content across channels to accelerate ideation, drafting, repurposing, distribution, and measurement, raising velocity without sacrificing quality or brand trust.
• Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.
• Drive Durable Growth Through Our Customers
• Develop a customer proof engine: our customers are busy professionals on the go. Think short-form, digestible, video-forward educational snippets, customer testimonials, and customer and community advocacy pieces across YouTube and social.
• Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments.
• Partner tightly with Growth, PMM, Product, Data, and Sales
• Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Product Marketing, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics.
• Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings, building a playbook the org can scale.

Requirements

• 5-10+ years in content strategy, content directon, editorial, creator/influencer, or integrated marketing roles, ideally within SaaS, proptech, and B2C businesses.
• Proven experience building repeatable content systems and production engines, leveraging AI workflows to increase velocity: strategy, production, distribution, and measurement.
• Strong instincts for trust-building storytelling: customer advocacy, testimonials, user generated content, and creator/influencer partnerships that move adoption, not just engagement.
• Expert creative and editorial judgment across platforms - you can film or direct a dynamic video and write a NYT-worthy article all in one day.
• Experience launching and scaling UGC or advocacy programs (webinar programs, ambassador programs, creator/influencer programs, customer councils).
• Comfort partnering cross-functionally with Growth, PMM, Product, Sales, and Data, and translating priorities into content and programs that drive measurable outcomes.
• AI fluency: hands-on use of AI tools/workflows to accelerate production, repurposing, and insights - brand-safe and quality-driven.

Preferred

• Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
• Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
• Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better.
• Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next.
• Be audacious, learn loudly: Take the big swings our mission demands, treat every outcome as impact or a lesson, and share what you learn early and openly so the whole company grows stronger.
• Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together.
• AI is a core skill. Use AI tools to move faster and think sharper.

Benefits

• Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more.
• A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match.
• Flexible vacation. Take the time you need. We trust you to manage it.
• 11 holidays a year, plus 3 recharge days.
• Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote.
• Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus.
• The tools to do your best work. Business expense allowance and internet reimbursement.
• Family support. Parental leave and fertility benefits.
• Legal and tax help. Legal benefits and tax support through RocketLawyer.
• Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office.