Senior Content Strategist, Marketing

San Diego, CA (On-site)

$130K/yr – $175K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic content architecture and governance for IDT across brand, product, and SEO-driven initiatives.

  • Own scalable content architecture and CMS components for brand, product, and use-case content.
  • Must-have: Hands-on experience with headless CMS, structured content, and taxonomy management.
  • Standout: Governance leadership with cross-functional teams and external SEO partnerships.

Job Description

Responsibilities

  • Own and evolve a scalable, structured content architecture across brand, use-case, and product content, including hands-on experience with headless CMS environments, reusable content models, taxonomies, metadata, and DAM integrations.
  • Set and uphold editorial and governance standards in partnership with Brand and cross-functional teams, ensuring clarity, consistency, inclusive language, accuracy, and evidence-based content throughout the content lifecycle.
  • Design and optimize journey-aligned, high-impact content (e.g., explainers, solution narratives, comparison guides, SEO- and AI-ready articles) grounded in customer intent, search behavior, and buyer needs.
  • Apply and advance SEO, GEO, and AEO best practices—including structured content, schema markup, EEAT principles, and question-first formats—to drive visibility across search engines and AI answer platforms.
  • Serve as the primary liaison for external SEO agencies and partners, setting strategy, managing day-to-day collaboration, and ensuring vendor outputs align with IDT’s content standards, technical SEO requirements, and business goals

Requirements

  • 7+ years of experience in content strategy, content design, or content marketing within complex, cross-functional environments.
  • Hands-on experience with structured content and headless CMS environments, including reusable components and content modeling.
  • Demonstrated expertise in SEO, structured data, and answer-engine-optimized content, including schema usage and question-focused content approaches.
  • Proven experience managing taxonomies and metadata standards for content and digital assets.
  • Bachelor’s degree in life sciences, business, journalism, marketing, or a related field preferred.
  • Ability to travel occasionally up to ~20%.

Preferred

  • B2B technology, life sciences, or translating complex scientific or technical concepts for commercial audiences.
  • Familiarity with schema.org types (e.g., FAQPage, HowTo, Product, Article) and entity-based content planning.
  • Experience with enterprise DAM platforms such as Adobe Experience Manager Assets.
  • Exposure to regulated, global, or multi-locale content workflows.

Benefits

  • IDT offers a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Integrated DNA Technologies logo

Integrated DNA Technologies

Building from a strong foundation of innovation, expertise, and reliability, Integrated DNA Technologies (IDT) has evolved from an oligo manufacturer to a leading genomics provider. We work shoulder-to-shoulder with scientific and global health partners to enable genomics breakthroughs at scale. Our vision of enabling researchers to rapidly move from the lab to life-changing advances reflects our ongoing commitment to a healthier, brighter future for all. IDT is proud to be part of Danaher, a global science and technology leader. Together we combine our capabilities to accelerate the real-life impact of tomorrow's science and technology to improve human health.

Founded in 1987
Coralville, Iowa, USA
1.8K employees (49 in marketing)

Traffic Signals

Monthly Visitors
469.7K
Monthly Google Ads Budget
$34.5K
Traffic Source Mix
Search
48.3%
Direct
45.1%
Referral
5.6%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
40 (2% of company)
Median Career Experience
18 years
Median Tenure
3.4 years

Funding

Last Raise
Private Equity, 12 years ago

Funding History

  • Mar 2014
    Private Equity

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