Responsibilities

• Lead social and content strategy across assigned accounts
• Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction
• Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction
• Bring a POV on what brands should post, test, stop doing, or push further
• Write briefs that creative and creator teams can actually use
• Build social-first briefs for monthly content, campaigns, creators, and CGC
• Turn insights, trends, performance learnings, and audience tension into useful creative direction
• Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe
• Review and sharpen creative
• Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity

Requirements

• 4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications
• Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred
• Strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms
• Deep fluency in short-form video, including creator-led content and influencer work
• Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies
• Can spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on
• Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement
• Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance
• Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations
• Comfortable sharing a clear POV in internal and client conversations
• Ability to manage multiple accounts, timelines, reviews and deliverables without losing the thread
• Love a sharp brief, a strong hook and a TikTok concept that feels native to the platform
• Creative enough to push the work, organized enough to keep it moving and practical enough to know the difference

Preferred

Benefits

• Comprehensive health care coverage
• Employee Stock Ownership Plan (ESOP)
• 401(k) with company match
• Flexible Time Off (FTO)
• 18 company holidays
• Flex Fridays
• PrayCare wellness stipend and Rebalance Day
• Employee Assistance Program (EAP)
• Paid parental leave and fertility support
• Training, learning and professional development programs