Senior Content Marketing Manager

Responsibilities

• Content strategy and original ideas
• Own Stream's US content strategy end to end, from the big-picture narrative down to the individual asset
• Develop original concepts, angles, and formats that differentiate Stream and earn attention in a category full of sameness
• Build content across the funnel, from guides and case studies to editorial and sales enablement, that moves audiences from awareness to demo
• Treat SEO as a core discipline within that strategy, shaping content that ranks and reaches the right people
• Partnership with Impact
• Partner with Stream's Impact team, our in-house research function, as a creative collaborator rather than a downstream channel
• The Impact team runs a proprietary research programme on the financial lives of frontline and hourly workers; you'll shape how that research becomes standout content, and bring your own ideas and storytelling to the work
• PR and earned coverage
• Work with Stream's PR agency to identify content, data, and stories that fuel new pitches and drive earned coverage

Requirements

• 7+ years of content marketing experience
• A journalism background strongly preferred; writers who trained in journalism and moved into content marketing are an excellent fit
• A portfolio that shows original thinking and strong writing, not just volume
• A proven track record of working autonomously and owning content strategy with minimal oversight
• Strong SEO fundamentals and experience writing for search
• Experience producing guides, case studies, and sales enablement content
• A sharp editorial eye and the ability to raise the quality of others' writing
• Confidence working with external PR partners to shape stories and pitches

Preferred

• A journalism background strongly preferred; writers who trained in journalism and moved into content marketing are an excellent fit

Benefits

• 15 Days vacation in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
• 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
• Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
• We have a 401K program
• And of course, the best benefit of all, access to Stream!