Marketing Specialist - Content and Insights

Responsibilities

• ANALYTICS & MARKETING PERFORMANCE
• Build a consistent picture of Marketing performance.
• - Develop and maintain recurring Marketing dashboards and reports.
• - Aggregate data across website, CRM/email, social, paid media, PR, campaigns, products, guest feedback, and other available channels.
• - Develop weekly, monthly, seasonal, campaign, and annual performance reporting.
• - Track performance against Marketing KPIs, annual plans, and company objectives.
• - Establish useful benchmarks and year-over-year comparisons.
• - Identify significant trends, anomalies, opportunities, and areas requiring deeper analysis.
• - Partner with channel owners and agency partners to ensure reporting is accurate and consistent.
• - Support campaign and product postmortems with quantitative and qualitative findings.

Requirements

• 2+ years of experience in marketing, analytics, research, content operations, hospitality, tourism, or related field.
• Strong analytical skills and comfort working with multiple data sources.
• Strong Written and verbal communication skills.
• Strong organizational and project-management skills.
• Experience with customer research, surveys, segmentation, or audience development preferred.
• Excellent attention to detail and commitment to data accuracy.
• Natural curiosity about consumer behavior and what drives decision-making.
• Ability to translate complex data into clear insights and recommendations.
• Ability to see connections across channels, audiences, campaigns, and guest experiences.
• Ability to manage multiple projects and priorities simultaneously.

Preferred

• Bachelor's degree in Marketing, Business, Analytics, Communications, Consumer Research, or related field preferred.
• Strong Excel skills and experience with marketing analytics/reporting platforms preferred.
• Experience with website, CRM/email, social, paid-media, or customer-experience analytics preferred.
• Experience in ski, outdoor recreation, travel, tourism, hospitality, or the experience economy preferred.

Benefits

• Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)
• + Free Alterra season pass for spouse and dependents 25 & under
• 50% off window ticket price at IKON partner resorts
• Free access to Alterra Mountain destinations during time off
• Free ski-referral letters for employees to use at other mountain resorts during time off
• Free friends & family day-ski vouchers (Periodic allotment)
• Discounts on Ski & Snowboard Lessons
• Discounts on Ski & Snowboard Rentals
• Discounts on Gear Tune-Ups
• Discounts on Food & Beverage