Responsibilities

• Create Elevated Content for Social Media and Paid Ads (Core Responsibility) • Produce High-Performing Content: Create high-quality, elevated short-form video content (Reels, TikToks) that actually gets engagement and drives direct response. Your aesthetic must align with a mature, high-quality brand.
• Studio & Lifestyle Shoots: Film and photograph product and lifestyle content in our in-house studio and natural settings.
• Master the Hook: Craft compelling openings that capture attention immediately.
• Expert Video Editing: Execute strong video editing (CapCut, Premiere, etc.) to ensure pacing, transitions, and text overlays are on-trend and highly engaging.
• Paid Ad Creative Pipeline: Create content that feeds directly into our paid Meta ad creative pipeline, focusing on direct response optimization and ROAS.
• Feature-Focused Shooting: Shoot specific product features clearly: scrunch tests, interior reveals, on-body shots, and styling content.
• Content Repurposing: Repurpose live moments into short clips for Reels, TikTok, and paid ads.
• Collaborative Planning: Collaborate with the team on weekly product priorities, campaign themes, and content direction.
• Live Selling via SoldLive: Host scheduled daily live shopping streams via SoldLive across Facebook, Instagram, and TikTok simultaneously.
• Confident Product Expertise: Speak confidently, warmly, and with charisma about the bags: full-grain leather, features, compartments, what fits, comfort, and styling. You must be able to sell.
• Interactive Demonstrations: Try bags on live, show outfits, demonstrate what fits inside, and answer questions in real time.
• Run-of-Show Execution: Follow a run-of-show: featured styles, key talking points, promos, and FAQs.
• High-Energy Hosting: Keep energy and pacing high: welcome viewers, call out comments, handle objections, and guide viewers to purchase.
• Long-Form Content: Host and create content for long-form YouTube videos, discussing products in depth.
• Consistent Posting: Post consistently: styling prompts, polls, behind-the-scenes, new arrivals.
• Active Engagement: Reply to comments and questions quickly to keep the community active and supportive.
• Community Building: Create community moments: bag of the week, what is in your bag, styling threads, mini-challenges.
• Insights Gathering: Capture recurring FAQs and community insights and share them with the team.

Requirements

• Elevated Aesthetic: A strong taste level and background in fashion, styling, retail, or creator work. Your portfolio must reflect a polished, high-quality brand image.
• Proven Engagement Metrics: You must be able to demonstrate that your past content actually drives views, likes, comments, and shares.
• Live Selling Confidence: Strong on-camera presence: charismatic, confident, energetic, and comfortable speaking for long stretches. You must be able to hold a room and drive sales.
• Proven Video Editing Skills: Highly proficient in CapCut or similar editing software, with a deep understanding of pacing, hooks, and social video trends.
• Quick Learner: Able to learn product quickly and explain it clearly and confidently.
• Versatile Shooter: Comfortable filming and photographing product on body and in lifestyle settings.
• Reliable & Organized: Organized, consistent, and reliable: this role follows a daily live schedule.
• Location: Must be able to work in-office in Denville, NJ.

Preferred

• Experience with live selling, hosting, retail selling, or community management.
• Graphic design skills (Canva, Adobe, or Figma) for story graphics, promo tiles, live overlays, and group post graphics.
• Additional fashion or styling experience (personal styling, boutique retail, wardrobe, content styling).
• Familiarity with AI creative tools.
• Experience creating content for paid social ads.