Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Execute campaigns to drive growth strategies for assigned products and channels.
• Partner with Sales, Marketing COEs, and Product to define goals and key performance indicators.
• Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
• Report on productivity, priorities, issues, and opportunities for improvement.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as an internal escalation point for campaign related issues.

Requirements

• Bachelor’s degree in marketing, business, communications, or equivalent experience
• Five years of experience in marketing communications, digital marketing or project management
• Experience developing and executing digital campaigns, marketing programs and complex projects
• Thorough understanding of traditional and digital platforms
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills and the ability to manage multiple projects in a fast-paced environment

Preferred

• Experience with change management
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Financial services industry experience