Senior Channel Marketing Manager

Lorton, VA (On-site)

$100K/yr – $150K/yrSenior LevelFull time

Posted 5 hrs ago

Job Summary

Own and scale the tool truck channel by forging strategic alliances, launching channel driven campaigns, and managing field events and budget.

  • Lead Field Marketing Specialist and coordinate cross-functional launches
  • Own a $100K+ marketing budget and measure ROI across channel initiatives

Job Description

Responsibilities

  • Build and manage strategic alliances with tool truck networks (Snap-on, Matco, Mac Tools, Cornwell) and other channel partners
  • Develop and execute channel marketing programs to drive product sales across 145+ truck networks
  • Plan and manage trade shows, expos, field events, and sponsorship activations (e.g., Tool Fair, NHRA)
  • Manage a $100K+ USD marketing budget and measure ROI across channel initiatives
  • Lead and develop a Field Marketing Specialist
  • Collaborate with HQ (US) and cross-functional teams on product launches, promotions, and channel strategies
  • Report to the Head of US Tool Truck Channel (HQ, U.S.)

Requirements

  • Experience in power tools / hand tools / tool truck / automotive aftermarket
  • Marketing or Sales-related background with strong channel focus — Channel Marketing, Trade Marketing, Dealer Development, Channel Sales, Distributor Marketing, or Partner Marketing
  • Experience with distributor / dealer / franchise channels or alliance / partnership management
  • Experience in trade shows, expos, field events, or sponsorship activations
  • Experience managing $100K+ USD marketing budgets

Preferred

  • Experience managing Field Marketing Specialists / Brand Ambassadors
  • Background or passion for automotive culture / racing (NHRA) / mechanical repair
  • B2B physical product experience (not SaaS or services)
  • Experience reporting across time zones / to international headquarters
  • Product launch or sponsorship management experience
Olight World logo

Olight World

Olight prides itself as a brand that provides high-quality flashlights that have been tried and tested to exceed expectations; including EDC lights, tactical lights, self-defense lights, headlamps, bicycle lights, camping lights, and accessories. For years, Olight has been striving to deliver cutting-edge illumination tools to help you do your best in your daily work or outdoor exploration.

Founded in 2007
ShenZhen, Guangdong Province, CHN
105 employees (26 in marketing)

Salaries

Posted range

$100K/yr – $150K/yr

Taken straight from the job posting.

See all Olight World salaries

Marketing Team

Marketing Team Size
23 (22% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Google Ads Budget
$18.6K

Headcount Trend

Current headcount: ~105
Olight World logo

Senior Channel Marketing Manager

Olight World · Lorton, VA · On-site