Email Marketing & Growth Specialist
NextGen Coding Company
New York City, NY (Remote)
In-housePart-timeMid level5+ years exp.
3 days ago
Senior Campaign Manager, Email Marketing & SMS
USA (Remote)
$95K/yr – $105K/yrSenior Level3+ years expFull time
Posted 3 weeks ago
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Job Summary
Own end-to-end email programs that blend lifecycle segmentation with predictive analytics to drive measurable revenue, while coordinating with sales and leadership teams to win higher-value client engagements.
- Campaign Execution: Own large scale email programs from concept to delivery with lifecycle depth and analytics backing.
- Audience Strategy: Build precision targeting using segmentation and predictive signals to reduce churn and lift ARR.
- Performance & Partnerships: Track multi-channel results, QA rigor, and client storytelling to win senior stakeholder buy-in.
Job Description
- Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with customer lifecycle segmentation and predictive analytics strategies, with a focus on achieving a minimum CTR of 1% and a Placed Order Rate of 0.10% or higher.
- Establish advanced targeting strategies based on customer segmentation and predictive analytics, optimizing precision in audience engagement to drive results, while maintaining Churn under 5% of MRR per quarter.
- Continuously measure and optimize campaign performance, establishing benchmarks, recommending future tests, and working towards achieving an MRR of $50K+.
- Proof and QA campaigns to ensure 100% error-free execution, leveraging robust technical knowledge to diagnose and solve any complex issues.
- Conduct extensive research and analysis of competitor programs, identifying key areas of opportunity related to targeting strategies, promotional offers, and cadence/delivery timing, and deriving actionable insights for client strategies.
- Leverage marketing automation, CRM, and other eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to support and enhance campaign execution, and manage client databases to run more complex analyses that generate revenue-driving insights.
- Analyze and track campaign data to identify trends, uncover opportunities, and maximize performance, aiming to achieve customer acquisition, conversion, and growth goals, while consistently delivering projects that span multiple marketing channels.
- Serve as the primary contact for your accounts, maintaining prompt and professional communication, including regular touchpoints through email, Slack, and video calls. Present to senior leadership within client organizations, securing their buy-in on strategic decisions.
- Work closely with the sales team to teach them how to identify ideal clients, sell services, perform demos, and introduce strategies, supporting the sales process with key insights and occasionally leading sales meetings to win over clients.
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