Senior Business Marketing Lead, North America

Responsibilities

• Design and execute regional marketing plans for Wise Business in North America, in partnership with product and channel leads.
• Own execution end to end and be accountable for outcomes.
• Own the budget allocated to Wise Business initiatives in North America, allocating spend across channels and initiatives to hit payback targets.
• Build a scalable GTM function for Wise Business across the US and Canada.
• Own North American market insights: know the customer, the competitive landscape, and where the opportunity is.
• Partner with Global channel teams on the execution of acquisition channels including Paid Search, Paid Social, SEO, PR, CRM, and Influencers, bringing regional insight into global strategy.
• Partner with Product to identify opportunities to strengthen the Wise Business offering in North America.
• Partner with Global teams to close strategic partnerships with VC funds, startups, founder communities, and other ecosystem players.
• Become an expert in selling the product – understand the customer, their objections, and what actually converts.
• Bring that expertise back into planning, positioning, and channel strategy.

Requirements

• You understand unit economics, payback period, CAC/LTV, and opportunity sizing, using them to make rigorous budget and channel allocation decisions. You have directly owned a marketing budget and held accountability for its efficiency and return.
• You have experience designing and running geo-tests, A/B tests, and incrementality experiments in close partnership with Marketing Analytics and Data Science teams.
• Proven background marketing to small businesses, startups, freelancers, or sole proprietors—specifically navigating shorter sales cycles, lower ACV, and self-serve or low-touch funnels.
• You are an influential leader who can align regional priorities with global functional teams, driving execution without direct reporting authority over every lever.
• Experience building or scaling a Sales-to-Marketing lead motion, supporting lead routing and sales-assist models alongside self-serve growth.
• Direct experience partnering with Product and Engineering teams to shape user journeys and feature launches.
• Entrepreneurial, self-directed, and comfortable operating in a fast-paced matrix organization with competing priorities and high autonomy.

Preferred

• Background in B2B fintech, payments, banking, or multi-currency/cross-border products (understanding concepts like FX markups, batch payments, and mid-market rates).
• Experience within or tracking the North American SMB fintech competitive landscape (e.g., Mercury, Brex, Airwallex, Bluevine).
• Hands-on experience using industry events and sponsorships as a performance-driven demand generation channel.
• Background designing scalable evergreen campaigns targeting both customer acquisition and post-onboarding retention/LTV expansion.