Responsibilities

• Lead strategic channel marketing plans across Sephora and Amazon, from concept to execution.
• Develop annual and seasonal brand strategies aligned with global direction and local market objectives.
• Drive go-to-market strategies for new launches and core franchise growth.
• Co-lead 360° campaign planning including timelines, messaging, creative briefs, and cross-functional alignment.
• Partner with Global Marketing to localize assets and develop U.S.-specific content.
• Manage product lifecycle including portfolio planning, new product coordination, and pricing strategy alignment.
• Execute strategic channel campaign programming from inception through execution.
• Develop and execute retail marketing strategies for both online and in-store channels, including promotions, sampling, and merchandising.
• Build scalable retail marketing efforts to increase brand awareness, drive traffic, and increase sales.
• Build and maintain strong relationships with retail marketing and merchant partners; lead monthly market meetings and seasonal planning.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 4–7+ years of brand marketing experience, ideally in the beauty, skincare industry
• Proven experience leading campaigns from strategy through execution
• Strong analytical and project management skills with attention to detail
• Clear communicator and natural collaborator across departments and external partners
• Ability to manage multiple priorities in a fast-paced environment
• Familiarity with U.S. beauty retail landscape (Sephora, Ulta, Amazon, etc.)