Responsibilities

• Market Research and Analysis: Design and manage both qualitative and quantitative research analysis of market trends, consumer behavior, and competitor strategies to identify opportunities and insights for brand development.
• Brand Positioning: Own the creation of compelling value propositions and messaging that differentiate a brand in the marketplace and resonates with the target audience.
• Strategic Planning: Develop brand and communications plans, including goals, objectives, and integrated marketing strategies that align with the overall business goals.
• Workshops & Presentations: Oversee the synthesis and presentation of complex ideas and problems into final presentations that consistently win over clients and grow business.
• Brief Development: Proven expertise in writing compelling briefs and creative concepts and stories to guide creative campaigns.
• Collaboration: Influence and collaborate with design, UX, CX, data, technology, and content disciplines, ensuring alignment for client work that exceeds expectations.

Requirements

• You bring a minimum of 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications
• Bachelor’s degree in marketing, communications, or field that requires strong communication and problem solving
• Solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning
• Advanced strategic thinking, including the ability to formulate nuanced strategies that address complex market dynamics
• Deep understanding of research methodologies and metrics, translating insights into actionable recommendations
• A passion for creativity, writing, and a desire to push boundaries in brand storytelling
• Exceptional written, verbal, and presentation skills
• Ability to articulate complex ideas clearly and persuasively
• Excellent at building consensus, navigating conflicting ideas, and persuading stakeholders across various levels of the organization
• Advanced skills with marketing technology tools including common social media management, SEO, CMS, and generative AI tools

Preferred

• Business Insight: Applies knowledge of business and marketplace to advance org goals.
• Action-Oriented: Takes on new opportunities/challenges with urgency, energy, and enthusiasm.
• Effective Communication: Delivers multi-mode communications with strong clarity and tact.
• Manages Ambiguity: Operates effectively, even when things are not certain or clear.
• Cultivates Innovation: Creates new and better ways for the organization to be successful.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Collaborates: Builds partnerships and works collaboratively to meet shared objectives.
• Adaptability: Adapts approach in real-time to meet shifting demands of different situations.

Benefits

• Our comprehensive benefits program includes Blue Cross Blue Shield PPO Health coverage, as well as a health savings account with employer-funded contributions.
• We also offer Dental and Vision insurance. All of our full-time employees are eligible for Life/AD&D insurance and Short/Long Term Disability insurance free of cost, with the option to add additional voluntary coverage if desired.
• One North’s 401(k) plan allows employees to save for retirement through pre- or post-tax contributions along with employer-matched funds for maximized savings potential.
• Our Transportation Benefits enable employees to also make pre-tax contributions to pay for parking and public transit needs.
• We know how important unwinding can be for inspiration, innovation and productivity. Our full-time employees earn 4 weeks of paid time off, in addition to company paid holidays. Employees begin to accrue additional time off once they reach their 3-year and 10-year anniversaries with the business.
• One North also understands how critical it is for parents to bond with their new additions. We provide paid Parental and Primary Caregiver Leave to assist and support employees who experience a new birth, adoption or foster placement of a child.
• We also offer an Employee Perks Program that offers member-only discounts and corporate rates on everything from pizza and the zoo, to movie tickets, car rentals, and hotels.