Responsibilities

• Own and evolve Meltwater’s global brand strategy, positioning, messaging architecture and brand narrative, collaborating across the broader Strategy organization to build a consistent and differentiated story across market and customer touchpoints.
• Lead major global brand campaigns and sponsorships from strategy and creative brief through activation and measurement, partnering closely with cross-functional teams to deliver standout work.
• Define the thought leadership themes and conversations Meltwater should be known for, translating them into integrated marketing initiatives across campaigns, content, social, events and other channels.
• Shape the core agenda and editorial direction for Meltwater’s flagship Summit events — defining key themes and topics, identifying speakers, and coaching speakers through the presentation development process to ensure sessions deliver real value for our audience.
• Oversee Meltwater’s global corporate social strategy, ensuring our channels build the brand, engage our audiences and amplify our most important stories.
• Oversee global partner marketing strategy and develop programs that strengthen strategic partnerships and create meaningful brand and business value.
• Use audience insights, competitive intelligence, and brand and campaign performance to identify opportunities, measure impact and continually evolve our strategy.
• Lead and develop a high-performing global team across brand, social and partner marketing.

Requirements

• 8–10+ years of experience in brand strategy or brand marketing, ideally within a global B2B business
• Proven experience developing and activating brand positioning, messaging and narrative, with a track record of leading high-impact integrated brand campaigns.
• Exceptional storytelling and creative judgment, with the ability to turn complex ideas into compelling narratives and translate strategy into standout creative work.
• A strong understanding of modern B2B brand building and how thought leadership, social, events, partnerships and demand work together.
• Ability to quickly develop fluency in Meltwater’s products, customers and competitive landscape and translate that understanding into sharper brand positioning and differentiation.
• Strong analytical instincts, using audience, competitive and brand performance insights to inform strategy and measure impact.
• Proven people leadership and strong executive presence, with the ability to influence, collaborate effectively across senior stakeholders and inspire teams.
• Fluency with AI tools for research, ideation, content and marketing workflows
• A strategic thinker who is equally comfortable setting the direction and rolling up their sleeves to make it happen.

Benefits

• Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
• Excellent medical, dental, and vision options
• 401(k) matching, life insurance, commuter benefits, and parental leave plans
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.