Responsibilities

• Lead the development and evolution of CenterWell's brand positioning, architecture, and strategic narrative
• Translate customer insights, cultural trends, market dynamics, and competitive intelligence into breakthrough brand strategies
• Develop positioning, messaging frameworks, and strategic narratives that create differentiation and drive relevance
• Identify opportunities to strengthen the brand, address emerging market needs, and accelerate growth
• Serve as the strategic steward and voice of the CenterWell brand across the enterprise
• Lead integrated advertising strategy and campaign planning across key audiences and business priorities
• Partner with creative, media, and agency teams to develop distinctive campaigns, brand experiences, and storytelling that bring the CenterWell brand to life
• Guide the development of creative platforms, communications strategies, and brand narratives
• Ensure advertising investments align with brand strategy, customer needs, and business objectives
• Support major launches, initiatives, and go-to-market efforts through integrated strategic planning

Requirements

• 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing
• Experience within a leading advertising agency, brand consultancy, or strategy-focused environment
• Experience managing agency relationships and leading cross-functional initiatives
• Proven ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans
• Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies
• Demonstrated success developing strategies across multiple brands, categories, audiences, or business challenges
• Experience partnering with creative teams and agency partners to bring strategic ideas to life
• Strong executive presence with the ability to influence stakeholders and senior leaders
• Demonstrated ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes

Preferred

• Experience working across multiple categories, industries, or consumer-facing brands
• Experience leading brand transformation, repositioning, or high-growth brand initiatives
• Experience in healthcare, retail healthcare, insurance, or another regulated industry
• Experience presenting strategic recommendations and business cases to executive leadership teams

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.