Responsibilities

• Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo.
• Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels.
• Contribute to campaign briefs, activation plans, content strategies, and channel recommendations.
• Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind.
• Support alignment of campaign execution across consumer and professional touchpoints.
• Own the execution and deployment of digital content across all campaign touchpoints.
• Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels.
• Manage content production, adaptation, approvals, and delivery to ensure assets are market-ready and on brand.
• Partner with creative and production teams to develop engaging, platform-optimized content that supports campaign objectives.
• Support in the development and delivery of global paid media asset toolkits.

Requirements

• 3-5 years of experience in brand activation, digital marketing, content marketing, social media, eCommerce, or integrated marketing.
• Strong understanding of social-first marketing principles and content development.
• Experience adapting campaign creative into channel-specific assets.
• Experience supporting eCommerce and retailer content, including product detail pages, campaign assets, and launch content.
• Knowledge of paid media formats and full-funnel content requirements across awareness, consideration, and conversion objectives.
• Passion for professional haircare, beauty and creativity

Preferred

• Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)