Responsibilities

• Take campaign objectives and thought starters from the Director, Integrated Campaigns and shape them into a complete asset plan and narrative approach across the buyer journey — identifying gaps, not just filling in what's already specified.
• Translate complex technical and product concepts into clear, compelling narratives for both technical and business buyer personas.
• Build production plans covering every asset, owner, milestone, and dependency, sequenced against campaign launch timing.
• Write, produce, and deliver assets against campaign briefs across formats — blog posts, whitepapers, case studies, ebooks, webinars, video scripts, email nurture, and social — matched to audience, funnel stage, and approved messaging.
• Collaborate with the Director, Integrated Campaigns to align content with campaign strategy across the full funnel (TOFU/MOFU/BOFU).
• Track and report campaign asset performance against defined metrics, including engagement, conversion, and pipeline influence — not just traffic or reach — with recommendations that inform the next campaign build.
• Develop and maintain NetBrain's always-on narrative strategy and editorial calendar — audience, themes, channels, formats, and cadence — aligned to campaign priorities, product launches, and pipeline goals, looking at least four to six weeks ahead.
• Personally produce and ship the majority of always-on material, bringing in freelance or agency support for format types or volume beyond individual capacity.
• Track awareness and engagement metrics and use them to adjust the always-on strategy on an ongoing basis.
• Support SEO strategy for owned content, including keyword research, on-page optimization, and organic traffic growth.

Requirements

• 6+ years of B2B SaaS marketing experience spanning brand storytelling, content strategy, campaign execution, or integrated marketing.
• Demonstrated ability to both produce polished, on-brand assets across formats (written, video, social) and originate a longer-term brand or editorial strategy, not just execute one already defined.
• Strong project management skills, able to run multiple concurrent production timelines against hard campaign deadlines.
• Excellent writing and editing skills, with experience adapting tone and format across audiences and channels.
• Analytical mindset, comfortable defining KPIs and using performance data to guide format, channel, and cadence decisions.
• Working knowledge of SEO fundamentals and content performance tools (e.g., Google Analytics, HubSpot).
• Experience briefing or directing freelance or agency partners on discrete pieces of work.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent.
• Ability to move fluidly between hands-on production and independent strategic planning without losing quality on either.

Preferred

• Experience marketing enterprise technology or network operations solutions is preferred.
• Familiarity with account-based marketing (ABM) content strategies preferred
• Experience supporting a product launch or category-narrative effort is nice-to-have

Benefits

• NetBrain invites all interested and qualified candidates to apply for employment opportunities.
• Speak with your Recruiter for more details on our Total Rewards philosophy.