Responsibilities

• Lead Strategic Development
• - Conduct and synthesize market, customer, and competitive analyses to inform brand strategy
• - Identify key questions, challenges, and opportunities that shape brand and business direction
• - Develop clear points of view on brand positioning, category dynamics, and growth opportunities
• Translate Insight into Strategy
• - Uncover and articulate customer and market insights that drive decision-making
• - Develop strategic frameworks and brand positioning grounded in data and insight
• - Create clear, compelling creative briefs that inspire cross-functional teams
• Drive Cross-Functional Collaboration
• - Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution

Requirements

• 6–8+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category
• Experience developing brand positioning, strategic frameworks, and insight-driven communications
• Strong understanding of market research, competitive analysis, and customer insight development
• Proven ability to contribute to client engagements and new business initiatives
• Demonstrated ability to mentor or manage junior team members
• A strategic thinker with the ability to integrate data, insights, and creativity into clear direction
• Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights
• An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients
• Collaborative and team-oriented, with the ability to work across disciplines and levels
• Proactive and adaptable, with a problem-solving mindset and a willingness to take on new challenges

Benefits

• At BGBx, we invest in our people because exceptional talent drives exceptional work. We provide a competitive rewards package designed to support your health, well-being, professional growth, and life outside of work.
• Our benefits package typically includes health care insurance, retirement plans, generous paid time off and holidays, wellness benefits, life insurance, learning and development opportunities, and other resources that support our employees throughout their careers.
• Additional benefits may be available based on your location.
• Beyond benefits, you'll find a culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.