Responsibilities

• Lead the strategic development of complex, high-investment RFPs and proactive opportunities, owning the solution from brief interpretation through final pitch.
• Translate client business objectives, audience intelligence, cultural insights, category dynamics, and market trends into clear strategic opportunities and compelling pitch narratives.
• Develop strategic and creative territories for pitches, translating insights into high-level concepts and ideas that can live across branded content, creators, social, experiential, editorial, and media.
• Architect integrated solutions across My Code's capabilities, identifying the right combination of media, branded content, creator, experiential, research, data, and cultural expertise to address client needs.
• Partner closely with Studio and Creative teams to evolve early-stage concepts into fully developed creative ideas and executions, ensuring a clear through-line from client challenge to insight, strategy, idea, and activation.
• Collaborate across Sales, Studio, Product Marketing, Planning, the Intelligence Center, Editorial, and other cross-functional teams to develop integrated, executable solutions.
• Serve as a strategic voice in client and agency presentations, clearly articulating the cultural insight, strategic rationale, creative idea, and value proposition behind My Code's recommendations.
• Develop category, audience, and cultural points of view that help Sales anticipate client needs, strengthen proactive conversations, and position My Code upstream of the brief.
• Review pitch wins, losses, and client feedback to identify actionable learnings that strengthen future proposals and Brand Solutions best practices.
• Contribute to the evolution of My Code's pitch frameworks, case studies, strategic tools, and go-to-market approach.

Requirements

• 6+ years of experience in brand strategy, creative strategy, integrated marketing, media, advertising or a related field, ideally within a publisher, media company, or creative agency.
• Demonstrated experience leading RFPs, proactive pitches, and strategic proposals for major brands and agencies.
• Strong ability to translate client needs, audience insights, cultural intelligence, market trends, and data into clear strategic recommendations and compelling narratives.
• The ability to develop ideas independently while collaborating with creative teams to further develop and bring those ideas to life.
• Experience developing integrated solutions across capabilities such as digital media, branded content, creators, social, experiential, editorial, research, and audience solutions.
• Strong understanding of the advertising and media landscape.
• Strong commercial instincts and an understanding of how strategy, creativity, media, and audience insights work together to drive revenue and client growth.
• Exceptional communication and presentation skills, with the ability to confidently present strategic and creative recommendations to internal stakeholders, clients, and agencies.
• Ability to lead cross-functional work streams, navigate multiple priorities, and move complex pitches forward in a fast-paced environment.
• Deep curiosity and understanding about culture, communities, consumer behavior, and the forces shaping the next generation of growth audiences.