Responsibilities

• Brand Strategy & Positioning
• Own the portfolio brand architecture, positioning framework, messaging architecture, and value propositions across the K12 Individual business.
• Establish brand standards, messaging frameworks, and creative guidelines that create consistency across customer touchpoints.
• Leverage customer, market, and competitive insights to strengthen differentiation, drive demand, and link brand investments to measurable business results.
• Evolve the offer architecture (how programs, experiences, and portfolio brands are structured, connected, and brought to market as a cohesive system), anticipating long-term trends and opportunities that enable future growth.
• Storytelling, Content & Creative
• Develop the portfolio storytelling strategy, creating narratives that inspire students, families, educators, and partners.
• Build and scale a modern content engine spanning editorial, video, social, thought leadership, user-generated content, and search-optimized content.
• Translate customer insights into compelling stories that strengthen awareness, consideration, trust, and engagement.
• Increase share of voice, brand authority, and visibility across search, social, and earned media.

Requirements

• 8–12 years of experience leading brand and go-to-market strategy for consumer businesses.
• Proven success building and evolving brands in digitally driven B2C environments.
• Proven success advising and influencing senior executives and driving alignment across a matrixed organization through influence rather than authority, with advanced presentation and storytelling skills.
• Exceptional storyteller with the ability to translate customer insights into compelling narratives that strengthen brands and drive measurable business results.
• Experience leading multidisciplinary teams across brand strategy, creative, content, social media, and marketing communications.
• Demonstrated ability to build teams, scale capabilities, and lead through transformation.
• Familiarity with brand measurement, web analytics, and social analytics.
• Hands-on experience integrating and scaling AI tools across creative and content workflows to improve speed, quality, and output.
• Experience in education, travel, hospitality, consumer services, or other mission-driven consumer brands preferred.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment