VP, Brand Strategy

New York City, NY (Remote)

$185K/yr – $220K/yrSenior Level8+ years expFull time

Posted 4 hrs ago

Job Summary

Own and lead integrated healthcare strategies for pharma clients, turning clinical data into clear narratives, guiding workshops, and aligning brand, content, and channels across the lifecycle.

  • Build trusted partnerships with clients to navigate complex decisions
  • Uncover rigorous, resonant insights from clinical data, markets, and human behavior
  • Shape brand positioning and cross-channel storytelling across the lifecycle

Job Description

Responsibilities

  • Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
  • Facilitate workshops and conversations that align teams and keep things moving forward
  • Bring a clear point of view, backed by insight and evidence
  • Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
  • Spot patterns, tensions, and opportunities across HCP and patient journeys
  • Turn complexity into clear, compelling strategic narratives that teams can rally around
  • Write smart, engaging creative briefs that spark ideas and energize teams
  • Shape brand positioning, messaging, and communications across the lifecycle
  • Help make science not just understandable, but interesting, human, and impactful
  • Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints

Requirements

  • ~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing
  • A track record of delivering insight-driven, creatively inspiring, and strategically sound work
  • Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
  • Experience collaborating with medical, social, and CX or engagement strategy teams
  • Excellent storytelling and communication skills across briefs, decks, and presentations

Benefits

  • health care insurance
  • retirement plans
  • generous paid time off and holidays
  • wellness benefits
  • life insurance
  • learning and development opportunities
  • other resources that support our employees throughout their careers
  • Additional benefits may be available based on your location
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BGBx

BGBx is an independent commercial solutions partner for pharmaceutical and life science companies and their brands, combining consulting, communications, science, creativity, data, technology, innovation, and digital capabilities to deliver breakthrough results. Through BGBx Consulting and BGBx Communications, the company helps clients set strategy early, stay aligned throughout the product lifecycle, and execute through marketing and communications programs that drive impact. BGBx is Built for Breakthrough.

Founded in 2005
New York, New York, USA
696 employees (165 in marketing)

Salaries

Posted range

$185K/yr – $220K/yr

Taken straight from the job posting.

See all BGBx salaries

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Oct 2021
    Private Equity

Headcount Trend

Current headcount: ~705

Recent News

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VP, Brand Strategy

BGBx · New York City, NY · Remote