Senior Brand Operations Director - Merrell

Rockford, MI (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Brand Operations leadership, translating strategy into executable plans and coordinating cross-functional governance to deliver brand priorities.

  • Own the operating cadence, leadership reviews, and execution tracking.
  • Must-have: Experience partnering with senior executives in a global matrix environment.
  • Standout: Strategic adviser role with cross-functional governance and ROI focus.

Job Description

Responsibilities

  • Own the operating cadence of Merrell leadership team, including strategic planning, quarterly business reviews, and execution tracking.
  • Partner with the leadership team to translate brand strategic priorities into clear plans, with defined owners, milestones, and metrics and serve as a connective tissue across the leadership team to ensure we move with speed and efficiency.
  • Act as a strategic adviser to all brand leadership and global partners helping to develop and implement brand strategies and track execution against top strategic initiatives and proactively flag risks, dependencies, or misalignment.
  • Create and implement annual business priorities, ensuring alignment, progress and delivery of the priorities.
  • Provides strategic end-to-end project management to lead complex, cross-functional projects that advance key brand initiatives with the ability to pivot based on evolving opportunities and challenges while engaging stakeholders across the portfolio.
  • Drive change initiatives that improve speed, decision quality, and cross-functional effectiveness.
  • Prepare the Brand President for important meetings by developing and owning the production of concise briefs, key information and analysis, and high-quality presentations and reports, including Board materials, Analyst meetings, earnings calls, and Distributor Partner meetings.
  • Own the process, cadence, and cross-functional integration of the global brand Go-to-Market strategy in partnership with Merchandising, Marketing, and Commercial teams.
  • Utilize and interpret data to provide analytical recommendations to shape strategies and optimize brand performance.

Requirements

  • Bachelor 9s degree required 10+ years of strategy, business operations, consulting, marketing, or project management roles
  • Excellent strategic mindset with strong commercial acumen
  • Experience working closely with senior executives and navigating complex organizations, with exposure to high-stakes decision-making
  • Proven track record of working a dynamic fast-paced environment across multiple time horizons
  • Strong business and financial acumen; expert with data and metrics
  • Exceptional communication and presentation skills, with ability to synthesize complex data and information into clear insights and actions and attention to detail
  • Highly collaborative and able to work in global matrix environment
  • High judgment, discretion, and emotional intelligence
  • Able to operate effectively with influence rather than authority on matters of significance, with orientation toward impact, not visibility
  • Comfortable operating with ambiguity and in fast-changing environments
  • Proactive and anticipates needs before they arise with a bias for action with strong follow-through
  • Exceptional ability to produce and present concise, executive-ready analyses and presentations that drive decisions utilizing Microsoft office (especially PowerPoint, Excel, and Copilot)
  • Ability to invoke innovative concepts and creatively solve problems
    Wolverine Worldwide logo

    Wolverine Worldwide

    3.5 Glassdoor

    Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.

    Rockford, Michigan, USA
    4.6K employees (553 in marketing)
    53% recommend to a friend
    76% CEO approval

    Traffic Signals

    Monthly Visitors
    76.8K
    Traffic Source Mix
    Search
    30.8%
    Direct
    43.5%
    Referral
    12.5%
    Social
    11.4%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~4.7K

    Marketing Team

    Marketing Team Size
    404 (9% of company)
    Median Career Experience
    14 years
    Median Tenure
    7.5 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Last Raise
    Post IPO Equity, 7 months ago

    Funding History

    • Aug 2025
      Post IPO Equity

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