Senior Brand Marketing Associate

New York City, NY (Hybrid)

$82K/yr – $100K/yrSenior Level4+ years expFull time

Posted 2 hrs ago

Job Description

Responsibilities

  • Own the master calendar across packaging, influencer campaigns, ambassador activations and events, and and keep every stakeholder on track
  • Build and maintain the trackers, briefs, and intake processes along with help from partners
  • Triage competing requests from Sales, Product, Ops, and leadership, and make the call on what moves and what waits
  • Own the end-to-end packaging process across product lines, from brief through QC and print-ready files
  • Own our freelance designer bench: match the right designer to the right project, brief them well, negotiate rates, manage timelines, and hold the quality bar on what comes back
  • Run packaging and shelf audits to find opportunities for in-store breakthrough, and bring recommendations to the table
  • Manage the day-to-day relationship with our influencer consultancy and freelance partner, supporting the development of influencer strategy & briefs, while they lead execution..
  • Ensure the paid social team always has enough strong UGC to work with
  • Identify where the current playbook is stale and propose new formats, platforms, and partners to test.
  • Plan and execute all trade shows and events, from Expo West to retailer roadshows: booth logistics, swag, collateral, staffing, and on-site run of show

Requirements

  • You are an exceptional project manager - You are hyper organized. Nothing falls through the cracks, and people know that about you.
  • You’re excited to oversee a lot - Four workstreams sounds energizing to you, not alarming. You’d rather be busy across a range of projects than deep on one..
  • You have about 4-6 years of marketing experience - Ideally with time spent in influencer, events, packaging, or brand marketing at a CPG food and beverage company
  • You get great work out of external partners - You’ve briefed designers, creators, or agencies before, and you know how to give feedback that gets you a better second round.
  • You’re a clear writer and communicator - You explain the “why” behind your thinking, and your briefs leave no room for guessing.
  • You’re a self-starter - You chase down answers, follow up, and don’t need a manager to unblock you on the small stuff.
  • You’re excited about Banza - You have a real interest in food and the culture around it.

Benefits

  • Equity in Banza
  • Annual Bonus
  • Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
  • One Medical Membership
  • Short Term Disability and Life Insurance
  • Flexible Spending Account / Health Savings Account
  • Commuter Benefits
  • 401(k)
  • Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
  • Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
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Banza

4.3 Glassdoor

Banza makes beloved foods more nutritious with chickpeas. Since 2014, Banza has been on a mission to inspire people to eat more chickpeas and other beans because of their positive impact on human and environmental health. It all started when Banza introduced the first-ever chickpea pasta and paved the way for the better-for-you category’s existence. Today, Banza is the #1 better-for-you and #5 pasta brand in the U.S., surpassed only by century-old heritage brands. You can find Banza’s beloved pasta, pizza, mac & cheese and waffles in over 26,000 stores nationwide and online. For more information about Banza, head over to www.eatbanza.com or @eatbanza on Instagram and TikTok.

Founded in 2014
New York, New York, USA
103 employees (14 in marketing)
92% recommend to a friend

Salaries

Posted range

$82K/yr – $100K/yr

Taken straight from the job posting.

See all Banza salaries

Marketing Team

Marketing Team Size
12 (12% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$28.8M
Last Raise
$20M
Series B, 7 years ago

Funding History

  • Nov 2019
    Series B • $20M
  • Aug 2017
    Series A • $7.5M
  • Mar 2017
    Series Unknown

Traffic Signals

Monthly Visitors
59.9K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
76.3%
Direct
19%
Referral
0.5%
Social
2.8%
Paid
1.2%

Headcount Trend

Current headcount: ~103

Recent News

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Senior Brand Marketing Associate

Banza · New York City, NY · Hybrid