Senior Brand Marketing Associate

Responsibilities

• Own the master calendar across packaging, influencer campaigns, ambassador activations and events, and and keep every stakeholder on track
• Build and maintain the trackers, briefs, and intake processes along with help from partners
• Triage competing requests from Sales, Product, Ops, and leadership, and make the call on what moves and what waits
• Own the end-to-end packaging process across product lines, from brief through QC and print-ready files
• Own our freelance designer bench: match the right designer to the right project, brief them well, negotiate rates, manage timelines, and hold the quality bar on what comes back
• Run packaging and shelf audits to find opportunities for in-store breakthrough, and bring recommendations to the table
• Manage the day-to-day relationship with our influencer consultancy and freelance partner, supporting the development of influencer strategy & briefs, while they lead execution..
• Ensure the paid social team always has enough strong UGC to work with
• Identify where the current playbook is stale and propose new formats, platforms, and partners to test.
• Plan and execute all trade shows and events, from Expo West to retailer roadshows: booth logistics, swag, collateral, staffing, and on-site run of show

Requirements

• You are an exceptional project manager - You are hyper organized. Nothing falls through the cracks, and people know that about you.
• You’re excited to oversee a lot - Four workstreams sounds energizing to you, not alarming. You’d rather be busy across a range of projects than deep on one..
• You have about 4-6 years of marketing experience - Ideally with time spent in influencer, events, packaging, or brand marketing at a CPG food and beverage company
• You get great work out of external partners - You’ve briefed designers, creators, or agencies before, and you know how to give feedback that gets you a better second round.
• You’re a clear writer and communicator - You explain the “why” behind your thinking, and your briefs leave no room for guessing.
• You’re a self-starter - You chase down answers, follow up, and don’t need a manager to unblock you on the small stuff.
• You’re excited about Banza - You have a real interest in food and the culture around it.

Benefits

• Equity in Banza
• Annual Bonus
• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
• One Medical Membership
• Short Term Disability and Life Insurance
• Flexible Spending Account / Health Savings Account
• Commuter Benefits
• 401(k)
• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow