Responsibilities

• Own and deliver the annual strategic planning process. Lead the development of breakthrough consumer and trade centric programs.
• Ideate and execute effective national marketing strategies in coordination with key business objectives and with ROI at the forefront.
• Create best-in-class programming and sales collateral to keep brands top of mind.
• Work closely with sales to develop trade driven initiatives with a focus on expanding brand presence and distribution. Develop tools to promote investments of these initiatives and leverage opportunities with wholesale partners.
• Develop and foster brand identity and ethos for OWS proprietary brands, including NPD.
• Work closely with in-house creative to develop brand identity keeping tone consistent on all materials.
• Liaise with suppliers and function as the first point of contact on all brand matters including brand health.
• Work cross functionally to develop commercialization strategies with key stakeholders, closely tracking project deadlines and keeping all parties, including executive leadership, well-informed of necessary details.
• Actively manage brand budgets, supplier billing, and overall P&L
• Lead the analysis and reporting of market and competitor trends to identify salient business opportunities, working with divisional sales/marketing teams as necessary.
• Manage new brand launches, pack refreshes, and assist with innovation projects.
• Vet potential new opportunities including agency brands, new categories, etc.

Requirements

• Minimum 7 years of experience in beverage/alcohol marketing or consumer goods
• Relevant brand management experience needed
• Project management, data analysis, budget management necessary
• Exceptional communication and writing skills with strong attention to detail
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
• Detail oriented self-starter that can enthusiastically and cooperatively work cross functionally to produce results
• Proven ability to analyze data, identify strategic opportunities, and develop business objectives
• Very comfortable with ambiguity and possesses the ability to bring structure to abstract business challenges
• Collaborate well with a team
• Solution-oriented thinker who is easily adaptable to unforeseen issues and circumstances
• Financially driven to deliver results and think about KPIs and ROI
• Excellent presentation and communication skills
• Extensive experience collaborating with external partners (e.g., advertising, design, digital, promotions agencies) to develop brand strategies and creative/design assets

Preferred

• Detail oriented self-starter that can enthusiastically and cooperatively work cross functionally to produce results.
• Proven ability to analyze data, identify strategic opportunities, and develop business objectives.
• Very comfortable with ambiguity and possesses the ability to bring structure to abstract business challenges.
• Collaborate well with a team.
• Solution-oriented thinker who is easily adaptable to unforeseen issues and circumstances.
• Financially driven to deliver results and think about KPIs and ROI.
• Excellent presentation and communication skills.
• Extensive experience collaborating with external partners (e.g., advertising, design, digital, promotions agencies) to develop brand strategies and creative/design assets.

Benefits

• Holidays and Paid Time Off
• Eligible for Health and Welfare Package and 401k (with Company Match).