Responsibilities

• Own Brand Strategy and Positioning: Develop, document, and steward a brand strategy that is clear, differentiated, and built to scale, covering positioning, messaging architecture, audience segmentation, and long-term brand equity goals.
• Translate brand strategy into actionable annual and quarterly plans with defined KPIs, owners, timelines, and accountability checkpoints.
• Ensure consistency of brand voice, tone, and visual identity across all channels, partners, and touchpoints.
• Monitor brand health metrics and competitive positioning; bring forward insights and recommendations with the rigor of someone who does not accept what the dashboard shows at face value.
• Lead Partnership and Sponsorship Marketing: Own the day-to-day management and strategic activation of Webull's sports and media partnerships, including sponsorships, co-branded campaigns, and event marketing.
• Develop activation plans that convert partnership assets into measurable brand and business outcomes, not just impressions.
• Build and maintain strong relationships with external partners, serving as the primary brand steward in those relationships.
• Collaborate with the broader marketing team to ensure partnership assets are integrated into campaigns, product moments, and growth initiatives across channels.
• Track and report on partnership performance with full accountability for ROI; present findings and recommendations to leadership.
• Drive Cross-Functional Brand Accountability: Serve as the Brand team's integration point for Marketing, Product, Design, Compliance, and external agencies to ensure brand standards are upheld and brand strategy is embedded in every major initiative.

Requirements

• Experience: 6-10+ years in brand marketing, integrated marketing, or partnership marketing, with experience in financial services, consumer fintech, or a high-profile consumer brand strongly preferred.
• Strategic Accountability: You do not just build strategies, you own them. You can articulate a brand vision, build the plan behind it, assign the work, and be the one held accountable when it does not land. No diffusion of responsibility.
• Partnership Activation: Proven track record of managing and activating sponsorships or brand partnerships in ways that drive measurable outcomes, not just brand exposure. You know the difference and you plan accordingly.
• Fanatical Data Orientation: You are not satisfied with vanity metrics. You define what success looks like before the campaign launches, you measure what matters, and you find the insights that others are not looking for.
• High-Output Execution: You operate with a Type A standard for follow-through. Complex, layered projects with multiple stakeholders and moving deadlines do not slow you down, they sharpen your focus.
• People and Agency Leadership: Comfortable managing direct reports, dotted-line relationships, and external creative and media partners. You set clear expectations, give real feedback, and do not let accountability slide.
• Tech Stack Fluency: Hands-on experience across brand and marketing tools including analytics platforms, creative project management, and media measurement. Proficiency with project management tools required; experience with Wrike is a plus.
• Communication: Exceptional written and verbal communication skills. Can present a brand strategy to a room of executives and a creative brief to an agency with equal clarity and conviction.
• Education: Bachelors degree in Marketing, Communications, Business, or a related field; advanced degree a plus.

Benefits

• Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, plus vision insurance.
• Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
• Work-Life Balance: Generous PTO that increases with tenure, paid parental leave, personal days, sick time, and company holidays.
• Wellness and Pet Care: Fitness and wellness benefits, plus pet insurance.
• Dynamic Office Culture: Catered lunches every Friday, fully stocked kitchens, and monthly happy hours.